Magkano Ang Iyong Dangal?

Magkano Ang Iyong Dangal?
Genre Drama, Romance
Created by Gilda Olvidado
Developed by Seiko Films
Directed by Chito Roño
Starring Bangs Garcia
Rayver Cruz
Sid Lucero
Opening theme "Dahil Mahal na Mahal Kita" by Zsa Zsa Padilla
Composer(s) Larry Hermoso
Country of origin Philippines
Original language(s) Filipino/Tagalog, English
No. of episodes 77
Location(s) Philippines
Running time 30 minutes
Original network ABS-CBN
Picture format 480i SDTV
Original release January 25 (2010-01-25) – May 14, 2010 (2010-05-14)
External links

Gilda Olvidado's Magkano Ang Iyong Dangal? (lit. How Much is your Dignity?) is a Filipino daytime drama produced by ABS-CBN that premiered from January 25, 2010 to May 14, 2010 replacing Nagsimula sa Puso. It is the first film to TV remake to use Gilda Olvidado's storywork for the network under her helm.


Original film

Magkano Ang Iyong Dangal? was a 1989 film produced and released by Seiko Films. It starred Christopher De Leon as Paolo, Zsa Zsa Padilla as Era, and Joel Torre as Larry, with Jestoni Alarcon, Princess Punzalan, and Michael Locsin. It was written by Gilda Olvidado and directed by Laurice Guillen.[1]


ABS-CBN bought Magkano Ang Iyong Dangal? in 2007 from Seiko Films as part of Sineserye Presents. The main role was first offered to Kris Aquino then later given to Roxanne Guinoo.

In a November 2009 episode of SNN: Showbiz News Ngayon, the series was announced to star Roxanne Guinoo, Rayver Cruz, and Sid Lucero and to be directed by Chito Rono, with the tentative title Mahal Na Mahal Kita.[2]

On ABS-CBN's Trade Show for 2010, it was announced that the final title is Magkano Ang Iyong Dangal? and it is a remake of the 1989 film with the same title.

On December 2009, the management decided to give the main role to Bangs Garcia, because of some unsettled issues with Guinoo.


Nilo (Sid Lucero) and Carmela’s (Bangs Garcia) love will be tested by problems and challenges surrounding their families. They will be separated temporarily by circumstances beyond their control, but fate will bring them back together again.

Nilo and Carmela will prove that their love could overcome everything. But mistakes from the past will not make life easy for them, an old friend Troy (Rayver Cruz) will come back to get Carmela from Nilo. Unbeknownst to the couple, Troy will orchestrate a plan to separate them. He will try to buy off Carmela’s love by forcing her to sell her own dignity to save the man she loves. Troy’s ploy will test Nilo and Carmela’s love for each other. Theirs is a love that will transcend all mistakes, all problems, and all challenges. Nilo and Carmela will prove that love indeed has no price, it is unconditional.[3]


Main cast

Supporting cast

Extended cast

Special participation

Guest cast


The television series remake was conceived to change the revivals names and story plot from the 1989 version which was directed by Laurice Guillen the plot was conceived from the original storyline to present day times.


Magkano Ang Iyong Dangal was launched as one of the ABS-CBN offering for the 60th celebration of Filipino Soap Opera (Ika-60 taon ng Pinoy Soap Opera). Together with upcoming series such as Rubi, Kung Tayo'y Magkakalayo, Habang May Buhay, Kokey @ Ako, Tanging Yaman, Agua Bendita, and a series of Precious Hearts Romances Presents seasonal episodes. The shows were launched during the ABS-CBN Trade Launch for the first quarter of 2010, entitled Bagong Simula (New Beginning).[7]

See also


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