MacDavid
| Industry | Fast-food restaurant |
|---|---|
| Founded | 1978 |
| Headquarters | Israel |
Number of locations | 1 |
Area served | Israel |
MacDavid (Hebrew: מק דויד) is an Israeli fast food brand, that started in 1978 in Tel Aviv. After growing to a peak of 28 branches, many branches have closed, leaving one location, in Haifa.
History
The original branch was opened in 1978 on Tel Aviv's Frishman Street. In 1979 McDonald's sued MacDavid over name infringement.[1][2] MacDavid claimed its name was dissimilar, stopped serving "Big Macs".[2]
MacDavid expanded to a peak of 28 in 1989.[3] In 1993 McDonald's Israel entered the market, and competitor Burgeranch expanded their presence, causing the number of MacDavid restaurants declined.
By the year 2000 only four restaurants remained, with two locations (Eilat and Haifa) still open by the end of 2010.[3][1] In 2011 a new MacDavid company opened a branch in Nazareth Illit.[4][5] More branches were planned to open soon after,[6] but the resurgence attempt was unsuccessful. In 2016 the Haifa branch, which opened in 1982 on Trumpeldor Boulevard, continues to operate as the chain's sole location.
See also
References
- 1 2 Crystal, Merav (11 January 2011). "רשת מק דיוויד קמה לתחיה?" [Has the MacDavid chain revived?]. Ynet. Retrieved 7 June 2016.
- 1 2 "McDonald sues MacDavid over rights to use name". Montreal Gazette. UPI. 11 January 1979. p. 43. Retrieved 7 June 2016.
- 1 2 Fait, Oren (16 January 2011). "מק דויד" [MacDavid]. Samlil. Retrieved 7 June 2016.
- ↑ "Fast food chain McDavid to reopen in Israel". Globes. 11 January 2011. Retrieved 7 June 2016.
- ↑ "מק דויד – נצרת עילית" [MacDavid – Nazareth Illit]. Akhbar Ha'ir. Retrieved 7 June 2016.
- ↑ "רשת ההמבורגרים מקדיויד חוזרת עם סניף ראשון בנצרת עילית" [The hamburger chain MacDavid returns with a first branch in Nazareth Illit]. Food & Beverage in Israel. 11 January 2011. Retrieved 7 June 2016.