MPowerFM

MPowerFM
Broadcast area Mpumalanga
Slogan "The Rhythm of Mpumalanga"
First air date December 2007
Format Adult Contemporary
Language(s) English
Website http://www.mpowerfm.co.za

MPowerFM is a commercial radio station serving Mpumalanga. Broadcasting from studios in Emalahleni and Nelspruit, MPowerFM went on air in December 2007.[1]

History

MPowerFM was a dream that became a reality in the early part of 2006. With African Media Entertainment (AME) and Direng, shareholders and owners of various radio stations in South Africa, approaching the Lowveld Chamber of Business and Commerce to enter into a bid for the tender of the only commercial radio licence to be issued by ICASA in Mpumalanga. After a lengthy process of acquiring potential local investors, as well as investors from up country, a successful bid was presented to ICASA and won. This resulted in the birth of MPowerFM - the first and only commercial radio station in Mpumalanga.[2]

State of the art equipment was installed into their studios, which broadcast across the province on the 7 frequencies made available to them by Sentec.[2]

Over the past few years some changes have occurred, with challenges that are faced by many startup companies. From opening the Witbank (Emalahleni) Studio at the Ridge to moving their main studio's to the Grove Shopping Centre in the Riverside Precinct in Nelspruit. Things have progressed and MPowerFM is fast becoming the heart of Mpumalanga. With great emphasis being placed on supporting charities and communities with specific needs, the radio station continues to strive and meet the expectations of the community at large.[2]

Take over

Mpowerfm was bought out by Times Media Group in December 2013. The radio station now goes by the name RISEfm (www.risefm.co.za)

Coverage Areas & Frequencies

Broadcasting from eMalahleni (Witbank) to all of Mpumalanga[3]

Coverage Areas[4] & Frequencies[4][3]
Area Freq.
Nelspruit / White River / Komatipoort / Barberton94.3 FM
eMhalahleni (Witbank) / Middleburg106.4 FM
Davel / Ermelo / Secunda / Standerton / Bethal105.8 FM
Sabie, Graskop / Pilgrims Rest / Mashishing (Lydenburg)89.7 FM
Piet Retief89.0 FM
Dullstroom101.6 FM
Chrissiesmeer / Carolina94.8 FM

Current Presenters

•Shaun Lukhele •Portia Adams •Tony Murrell •Dave Walters •Sasha •Sam Jagger •Celani Dube

Broadcast Languages

Broadcast Time

Target Audience

Programme Format

Listenership Figures

Estimated Listenership[6]
7 Day Ave. Mon-Fri
May 2013 109 000 40 000
Feb 2013 85 000 30 000
Dec 2012 84 000 23 000
Oct 2012 61 000 19 000
Aug 2012 68 000 21 000
Jun 2012 82 000 28 000

References

  1. ↑ MPowerFM Website (About)
  2. 1 2 3 MPowerFM Website (Our History)
  3. 1 2 3 4 5 6 7 8 The Media Connection (MPowerFM)
  4. 1 2 MPowerFM Website (About)
  5. ↑ The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  6. ↑ SAARF RAMS (Presentations)

This article is issued from Wikipedia - version of the 5/26/2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.