Los Ricos También Lloran

Los ricos también lloran
Genre Telenovela
Written by Inés Rodena
(original story)
María Zarattini
Directed by Rafael Banquells
Starring Verónica Castro
Rogelio Guerra
Augusto Benedico
Alicia Rodríguez
Rocío Banquells
Miguel Palmer
Columba Domínguez
Yolanda Mérida
Rafael Banquells
Country of origin Mexico
Original language(s) Spanish
No. of episodes 248
Producer(s) Valentín Pimstein
Location(s) Guanajuato
Mexico City
Camera setup Multi-camera setup
Running time 60 minutes (with commercials)
Production company(s) Televisa
Picture format 480i
Original release October 16, 1979 (1979-10-16) – February 29, 1980 (1980-02-29)

Los ricos también lloran ("The rich also cry") is a popular telenovela produced in Mexico in 1979, starring Verónica Castro, Rogelio Guerra and Rocío Banquells. Castro also sang the theme Aprendí a Llorar ("I learned to cry"), a song written by Lolita de la Colina. The telenovela was produced by Chilean Valentín Pimstein and Carlos Romero, it was directed by Rafael Banquells. The story was written by Inés Rodena and adapted by Valeria Philips.


Mariana Villareal finds herself homeless after her father dies and her stepmother takes over their hacienda. She escapes to Mexico City and a priest asks Don Alberto Salvatierra (a millionaire) to care for the young girl. Don Alberto takes pride in educating the girl but his own son Luis Alberto (a womanizer) tries to seduce her but the father orders him to stay away from her. Esther, Luis Alberto's cousin, moves into the Salvatierra mansion with the hopes of marrying him. Luis Alberto finds Mariana's charm to be the reason for him to change and falls in love with her.

Full cast

  • Fernando Mendoza as Don Leonardo Villarreal
  • José Elías Moreno as Pascual "Pato"
  • Maricruz Nájera as María (#2)
  • Maleni Morales
  • Leonardo Daniel as Leonardo Mendizábal
  • María Teresa Rivas as Sor Ursula
  • Leticia Perdigón as Lilí
  • Socorro Bonilla as Virginia
  • Victoria Vera as Victoria "La Tormentosa"
  • Antonio Bravo as Luis de la Parra
  • Raúl Meraz as Comandante Rivas
  • Miguel Angel Negrete as Máximo
  • Federico Falcón as Doctor López
  • Humberto Cabañas as Humberto
  • María Rebeca as Marisabel (as a child)
  • Armando Alcázar as Beto (as a child)
  • Socorro Avelar as Morena
  • Gaston Tuset as Doctor Suárez
  • Oscar Bonfiglio as Sebastián
  • Teo Tapia as Doctor Joaquín Herrera
  • Luis Bayardo
  • Aurora Medina as Teresa
  • Fernando Borges as Eduardo Sagredo
  • Lina Michel as Collette
  • Carlos Pouillot as Federico Mendizábal
  • Javier Marc as Licenciado González
  • Patricia Myers
  • Roberto Ballesteros as a waiter

Theme song


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