Links of London
 | |
| Private | |
| Genre | Concept Store |
| Founded | 1990 |
| Founder | John Ayton and Annoushka Ducas |
| Headquarters | UK, Europe, US, Asia, Mayfair, London, England |
| Products | Fashion, Jewellery, Accessories |
| Parent | Folli Follie |
| Website | http://www.linksoflondon.com/us-en/ |
Links of London is a retail brand of the Greek jewellery company Folli Follie, with headquarters in London, England. It was founded in 1990 by John Ayton and Annoushka Ducas.[1][2] It sells through outlets in Europe, the US, Asia and online.[3]
History
Links of London started in 1990 when a London restaurant owner commissioned fish-shaped cufflinks.[4] Throughout the next 15 years, Links of London expanded, with retail outlets in the United Kingdom, the United States, Canada, Japan and Hong Kong. In July 2006, the company was sold to Folli Follie SA.[5] [6] In October 2007, Ducas left the company. In July 2009, Ducas launched the brand Annoushka Jewellery.[7]
The company’s revenue was £85m in 2009. In 2014, Links of London was named the official jewellery sponsor of the Wimbledon tennis tournament.[8][9]
Notable designs
During the 2014 Wimbledon women’s singles tournament, champion Petra Kvitová wore Links of London jewellery at the trophy presentation.[10] The two-time Czech singles champion wore Essentials Hope earrings, the Effervescence Bubble bracelet and a 20/20 Sterling necklace.[11]
The Duchess of Cambridge, Kate Middleton, wore Links of London 'Hope Topaz' earrings in her official engagement photos.[12]
Awards
Awards won by the company include:[13]
- 2010 International VM Awards, Best use of in-store graphics
- 2010 International VM Awards, Best Sale windows
- 2009 Best British Brand Overseas, Walpole Awards for Excellence
- 2005 Jewellery Brand of the Year, UK Jewellery Awards
- 2005 NMA Effectiveness Awards - Best Retail Website
- 2004 Walpole Brand of the Year, Walpole Awards for Excellence
- 2003 Gift Brand of the Year, UK Jewellery Awards
- 2002 Gift Brand of the Year, UK Jewellery Awards
- 2001 Gift Retailer of the Year, UK Jewellery Awards
References
- ↑ Callan, Eoin (2006-04-30). "Links of London courts buyers". FT.com. Retrieved 2014-04-17.
- ↑ "Links of London see buoyant festive sales". Telegraph. Retrieved 2014-04-17.
- ↑ Scott, Jon (2000-09-27). "Luxury goods - The Links effect". Marketing Magazine.
- ↑ "The Links of London Story". Official website. Retrieved 21 March 2015.
- ↑ Moodie, Martin. "Hellenic acquires Links of London". The Moodie Report. Retrieved 2006-07-27.
- ↑ Doherty, Kate (2012-01-03). "Annoushka Ducas and John Ayton awarded MBEs | News". Retail Jeweller. Retrieved 2014-04-17.
- ↑ "Annoushka". LUX Worldwide. Retrieved 2014-04-17.
- ↑ "Links of London named Wimbledon's official jewellery sponsor". www.jewelleryfocus.co.uk. Retrieved 21 March 2015.
- ↑ "IN DEPTH: Jewellery's creative collaborations". Retrieved 21 March 2015.
- ↑ "LeBron Lifetime Nike Deal Sign Of The Times As Sport's Love Affair With Business Gets Deeper". The Inquisitr. Retrieved 23 November 2016.
- ↑ "Petra Kvitova wins Wimbledon 2014 in Links of London". www.tracepublicity.com. Retrieved 21 March 2015.
- ↑ "We want what Kate's wearing! The sellout effect of the high-street Duchess". Daily Mail. Retrieved 23 November 2016.
- ↑ "Awards Won". Links of London. Retrieved 21 March 2015.