This article is about the town in Alicante. For the municipality in Zaragoza, see La Joyosa.
Not to be confused with Gioiosa.
Villajoyosa / La Vila Joiosa


Coat of arms

Location in Spain

Coordinates: 38°30′19″N 0°13′58″W / 38.50528°N 0.23278°W / 38.50528; -0.23278Coordinates: 38°30′19″N 0°13′58″W / 38.50528°N 0.23278°W / 38.50528; -0.23278
Country  Spain
Autonomous community  Valencian Community
Province Alicante
Comarca Marina Baixa
Judicial district Villajoyosa / La Vila Joiosa
  Mayor Jaime Lloret Lloret (PP)
  Total 20.45 km2 (7.90 sq mi)
Elevation 27 m (89 ft)
Population (2009)
  Total 33,797
  Density 1,700/km2 (4,300/sq mi)
Demonym(s) vilers, -res (va)
vileros, -ras (es)
Time zone CET (UTC+1)
  Summer (DST) CEST (UTC+2)
Postal code 03570
Official language(s) Valencian
Website Official website

Villajoyosa (Spanish: [ˈbiʎaxoˈʝosa]), or La Vila Joiosa (Valencian: [la ˈvila dʒoˈjoza]), is a coastal town and municipality in the Province of Alicante, Valencian Community, Spain, by the Mediterranean Sea. The town is known to the locals simply as La Vila.[1]

It is the historic and administrative capital of the comarca of Marina Baixa and is located 32 km from the city of Alicante, in the coastal area known as Costa Blanca (White Coast). La Vila Joiosa literally means Joyful Town, although the inhabitants often abbreviate it to La Vila. It has over three kilometers of beaches, including La Platja Centre (Central Beach), close to the city centre. The river Amadorio runs through La Vila.

The area is famous for its chocolate industry and tourism. One of the most popular tourist attractions is its Gothic Catholic church of the Assumption, with a Baroque altar piece. Another popular destination, the Royal Palm Casino (formerly Casino Costa Blanca), is now closed. The town's festival of Moros i Cristians,[2] celebrated at the end of July, was declared an International Tourist Interest Festival.

Paradise Beach in Villajoyosa.

Notable people

Twin towns


  1. Lonely Planet Costa Blanca Miles Roddis – 2002 – Page 216 LA VILA JOIOSA (VILLAJOYOSA) postcode 03570 • pop 23,700 La Vila Joiosa ('Happy Town') is, in fact, a fairly staid place for most of the year. Its patron saint is Saint Martha. Known to the locals simply as La Vila, it perks up in summertime, dons its glad rags and has a ...
  2. Villajoyosa Moors and Christians Fiesta,
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