King Features Syndicate

King Features Syndicate
Industry Print syndication
Founded 1914
Founder William Randolph Hearst
Headquarters United States
Products Comic strips, newspaper columns, editorial cartoons
Owner The Hearst Corporation
King Features' 1951 Christmas card

King Features Syndicate, Inc. is a print syndication company owned by The Hearst Corporation that distributes about 150 comic strips, newspaper columns, editorial cartoons, puzzles and games to nearly 5,000 newspapers worldwide. King Features Syndicate is a unit of Hearst Holdings, Inc., which combines the Hearst Corporation's cable network partnerships, television programming and distribution activities and syndication companies. King Features' affiliate syndicates are North America Syndicate and Cowles Syndicate. Each week, Reed Brennan Media Associates, a unit of Hearst, edits and distributes more than 200 features for King Features.[1]


William Randolph Hearst's newspapers began syndicating material in 1895 after receiving requests from other newspapers. In 1914, Hearst and his manager Moses Koenigsberg consolidated all of Hearst's syndication enterprises under one banner. Koenigsberg gave it his own name (the German word König means king) when he launched King Features Syndicate. Production escalated in 1916 with King Features buying and selling its own staff-created feature material. A trade publication — Circulation — was published by King Features between 1916 and 1933. Syndication peaked in the mid-1930s with 130 syndicates offering 1,600 features to more than 13,700 newspapers.[2]

In 1941, Koenigsberg wrote an autobiographical history of the company entitled King News. Hearst paid close attention to the comic strips, even in the last years of his life, as is evident in these 1945–46 correspondence excerpts, originally in Editor & Publisher (December 1946), about the creation of "Dick's Adventures in Dreamland" — a strip that made its debut on Sunday, January 12, 1947; written by former Daily News reporter Max Trell and illustrated by Neil O'Keefe (who also drew for King Features a strip based on Edgar Wallace's Inspector Wade of Scotland Yard):[3]

Hearst to King Features president J. D. Gortatowsky (December 28, 1945): "I have had numerous suggestions for incorporating some American history of a vivid kind in the adventure strips of the comic section. The difficulty is to find something that will sufficiently interest the kids… Perhaps a title — "Trained by Fate" — would be general enough. Take Paul Revere and show him as a boy making as much of his boyhood life as possible, and culminate, of course, with his ride. Take Betsy Ross for a heroine, or Barbara Fritchie… for the girls."
King Features editor Ward Greene to Hearst: "There is another way to do it, which is somewhat fantastic, but which I submit for your consideration. That is to devise a new comic… a dream idea revolving around a boy we might call Dick. Dick, or his equivalent, would go in his dream with Mad Anthony Wayne at the storming of Stony Point or with Decatur at Tripoli… [This would] provide a constant character… who would become known to the kids."
Hearst to Greene: "The dream idea for the American history series is splendid. It gives continuity and personal interest, and you can make more than one page of each series… You are right about the importance of the artist."
Greene to Hearst (enclosing samples): "We employed the dream device, building the comic around a small boy."
Hearst to Greene: "I think the drawing of Dick and His Dad is amazingly good. It is perfectly splendid. I am afraid, however, that similar beginning and conclusion of each page might give a deadly sameness to the series… Perhaps we could get the dream idea over by having only the conclusion on each page. I mean, do not show the boy going to sleep every time and then show him waking up, but let the waking up come as a termination to each page… Can you develop anything out of the idea of having Dick the son of the keeper of the Liberty Statue in New York Harbor? I do not suggest this, as it would probably add further complications, but it might give a spiritual tie to all the dreams. The main thing, however, is to get more realism."
James Montgomery Flagg's portrait of King Features' comics editor Sylvan Byck.
Greene to Hearst: "We do not have to show the dream at the beginning and end of every page… If we simply call the comic something like Dreamer Dick, we would have more freedom… Some device other than the dream might be used… A simple method would be to have him curl up with a history book."
Hearst to Greene: "If we find [the first series] is not a success, of course we can brief it, but if it is a success it should be a long series."
Greene to Hearst: "I am sending you two sample pages of Dick's Adventures in Dreamland which start a series about Christopher Columbus."
Hearst to Greene: "In January, I am told, we are going to 16 pages regularly on Puck, the Comic Weekly. That would be a good time to introduce the Columbus series, don't you think so?"

In the 1940s, Ward Greene (1893–1956) was King Features' editor, having worked his way up through the ranks. He was a reporter and war correspondent for the Atlanta Journal for 4 years (1913-17), moving to the New York Tribune in 1917 and then the New York Journal as correspondent in France and Germany (1918–19). He joined King Features in 1921, became a writer and editor of the magazine section in 1925, advancing to executive editor and general manager. Vice president Bradley Kelly (1894-1969) was a comics editor during the 1940s.

Sylvan Byck (1904–1982) was head editor of the syndicate's comics features for several decades, from the 1950s until his retirement in 1978. A King Features employee for more than 40 years and comics editor for 33 years, Byck was 78 when he died July 8, 1982. Comic strip artist John Celardo (1918–2012) began as a King comics editor in 1973.

In 1973, Tom Pritchard (1928–1992) joined King Features, and he became executive editor in 1990, overseeing daily editorial operations and the development of political cartoons, syndicated columns and editorial services for King Features and North America Syndicate. Born in Bronxville, New York, Pritchard arrived at King Features after work as a reporter at The Record-Journal (Meriden, Connecticut), as feature writer with The Hartford Times, as editor-publisher of Connecticut's weekly Wethersfield Post and as executive editor of The Manchester Journal Inquirer in Connecticut. He died of a heart attack in December 1992 at his home in Norwalk.[4]

Bill Yates was King Features' comics editor from 1978 to 1988.

In 1978, cartoonist Bill Yates (1921–2001) took over as King Features' comics editor. He had previously edited Dell Publishing's cartoon magazines (1000 Jokes, Ballyhoo, For Laughing Out Loud) and Dell's paperback cartoon collections. Yates resigned from King Features at the end of 1988 in order to spend full-time on his cartooning, and he died March 26, 2001. In 1988, Yates was replaced by Jay Kennedy — author of The Official Underground & Newave Comix Price Guide (Norton Boatner, 1982). On March 15, 2007, Kennedy drowned in a riptide while vacationing in Costa Rica.

Appointed associate editor Brendan Burford to the position of comics editor on April 23, 2007. Burford, who attended the School of Visual Arts, was employed for a year as an editorial assistant at DC Comics before joining King Features as an editorial assistant in January 2000. Working closely with Jay Kennedy over a 7-year span, he was promoted from assistant editor to associate editor to editor.

In 2007, King Features donated its collection of comic strip proof sheets (two sets of over 60 years accumulation) to the Billy Ireland Cartoon Library & Museum and the Michigan State University Comic Art Collection while retaining the collection in electronic form for reference purposes.[5]

Strip submissions

When asked to speak in public, Byck made a point of telling audiences that King Features received more than 1,000 strip proposals annually but chose only one each year. However, in Syd Hoff's The Art of Cartooning (Stravon, 1973), Byck offered some tips regarding strip submissions, including the creation of central characters with warmth and charm and the avoidance of "themes that are too confining," as he explained:

Although characterization is the most important element of a comic, the cartoonist also must cope with the problem of choosing a theme for his new strip. What will it be about? Actually, it is possible to do a successful comic strip about almost anything or anybody if the writing and drawing are exactly right for the chosen subject. In general, though, it is best to stay away from themes that are too confining. If you achieve your goal of syndication, you want your strip to last a long time. You don't want to run out of ideas after a few weeks or months. In humor strips, it is better to build around a character than around a job. For example, it is possible to do some very funny comic strip gags about a taxi driver. But a strip that is limited to taxi driver gags is bound to wear thin pretty fast. I'd rather see a strip about a warmly funny man who just happens to earn his living as a cabbie and whose job is only a minor facet of his potential for inspiring gags. Narrative strips can be and often are based on the central character's job. For example, the basis of a private eye strip is the work he does. But even here the strip will only be as successful as the characterization in it. The big question is: what kind of a man is this particular private eye?[6]

Animation, comic books and licensing

Many King characters were adapted to animation, both theatrical and television cartoons.[7] Strips from King Features were often reprinted by comic book publishers. In 1967, King Features made an effort to publish comic books of its own by establishing King Comics. This short-lived comic book line showcased King's best-known characters in 7 titles:

The comics imprint existed for a year-and-a-half, with titles cover-dated from August 1966 to December 1967. When it ended, the books were picked up and continued by Gold Key Comics, Harvey Comics and Charlton Comics.

In addition to extensive merchandising and licensing of such iconic characters as Betty Boop, Felix the Cat and Popeye, King Features has diversified to handle popular animation and TV characters (from "Kukla, Fran and Ollie" and "Howdy Doody" to "Mr. Bill" and "Mr. Magoo"), plus publicly displayed, life-size art sculptures — "CowParade", "Guitarmania" and "The Trail of the Painted Ponies." King Features also represents David & Goliath, an apparel and accessories line popular with teenagers.

As a sales tool, the King Features design team created colorful strip sample folders resembling movie press kits. With rising paper costs and the downsizing of newspapers, the comic strip arena became increasingly competitive, and by 2002 King salespeople were making in-person pitches to 1,550 daily newspapers across America. King was then receiving more than 6,000 strip submissions each year, yet it accepted only two or three annually. Interviewed in 2002 by Catherine Donaldson-Evans of Fox News, Kennedy commented:

It is difficult for cartoonists to break into syndication, but contrary to popular understanding, there's more new product being pitched now than 30 years ago. In that regard, there are more opportunities for new cartoonists. There's a finite amount of space to run comic strips—less now than 50 years ago. There are fewer two-paper cities and a lot of papers have shrunk their page size. New strips can succeed. The new cartoonists just have to be that much better.[8]

King's DailyINK online

Confronted by newspaper cutbacks, King Features has explored new venues, such as placing comic strips on mobile phones. In 2006, it launched DailyINK. On a web page and via email, the DailyINK service made available more than 90 vintage and current comic strips, puzzles and editorial cartoons.[9] The vintage strips included Bringing Up Father, Buz Sawyer, Flash Gordon, Krazy Kat, The Little King, The Phantom and Rip Kirby. Jay Kennedy introduced the service early in 2006, commenting:

Jay Kennedy, comics editor, 1988-2007.
Comics are consistently ranked among the most popular sections by newspaper readers. However, because of space, newspapers are not able to offer as vast a selection as many readers would like, and therefore millions of comic lovers are often not exposed to some of the most creative strips. In creating DailyINK, we wanted to ensure that fans had a destination where they could experience our complete line-up of award-winning comic artists and writers. DailyINK really sets the standard for comics online. By offering all of our current favorites updated daily, along with access to our archives of beloved characters as well as political humor and games, we have designed as a destination fans will want to visit every day for something new.

With 11,000 subscribers by June 2010, more vintage strips were added to DailyINK, including Barney Google, Beetle Bailey, Big Ben Bolt, Brick Bradford, The Heart of Juliet Jones, Jackys Diary, The Katzenjammer Kids, Little Iodine, Mandrake the Magician, Office Hours, Quincy and Radio Patrol. On November 15, 2010, a subscription rate increase to $19.99 was announced, effective December 15, 2010, with applications available on iPhone, iPad and iPod Touch, plus a "new and improved" DailyINK in 2011. The redesign was by Blenderbox.[10] Added features included original publication dates, a forum and a blog, mostly promotional but also with "Ask the Archivist" posts exploring comic strip history. The "Last 7" feature enables the reader to see a week's worth of comics on one page.

In 2012, Jackys Diary was dropped from DailyINK, and the Archivist explained: "Unfortunately, we no longer have the rights to publish the strip."[11]


On January 13, 2012, the DailyINK app was voted as the People's Champ in the Funny category in the 2011 Pixel Awards. Established in 2006, the Pixel Awards honor sites and apps displaying excellence in web design and development. Other nominees in the Funny category: JibJab Media Inc, Threaded, Snowball of Duty:White Opps and SoBe Staring Contest.[12]

A la Carte Online Comics

King's A la Carte Online Comics offers syndication of specific strips aimed at "precisely defined audiences" of specialized websites. These are available in such categories as Animals, Environmental, Military and Technology.[13]

King Features Weekly Planet

King Features Weekly Planet was created as an online newspaper of King's columns, comics and puzzles.[14]

Comics Kingdom

In November 2008, King Features introduced Comics Kingdom, a digital platform that newspapers can embed on their sites. Comics Kingdom splits advertising revenue with newspapers carrying the feature; those papers make local sales, while King handles national sales. During the 30-day period in which strips are made available on the newspaper sites, readers could post comments on local community forums.[15]

King Features strips and panels

Editorial cartoonists



Lifestyle and advice


See also

Affiliated syndicates

Other syndicates


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