Juventus Stadium

Juventus Stadium

Location Turin, Piedmont, Italy
Coordinates 45°6′34″N 7°38′28″E / 45.10944°N 7.64111°E / 45.10944; 7.64111Coordinates: 45°6′34″N 7°38′28″E / 45.10944°N 7.64111°E / 45.10944; 7.64111
Operator Juventus Football Club S.p.A.
Executive suites 84
Capacity 41,507 seated[1]
Record attendance 41,409 vs Napoli (29 October 2016, Serie A)[2]
Field size 105 m × 68 m (344 ft × 223 ft)
Surface Grass
Broke ground 1 March 2009
Opened 8 September 2011
Construction cost €120 million[3]
Architect Hernando Suarez
Gino Zavanella
Giorgetto Giugiaro
Structural engineer Francesco Ossola
Massimo Majowiecki
Juventus F.C. (2011–present)
A crowd of Juventus Ultras in Curva Scirea (South) celebrates the 2012–13 scudetto with a pitch invasion.
Juventus Ultras in Curva Scirea (South) during the 2012–13 scudetto celebrations.
East stand ahead of the inaugural match against Notts County

Juventus Stadium, sometimes simply known in Italy as the Stadium,[4][5] is an all-seater football stadium in the Vallette borough of Turin, Italy, and the home of Serie A club Juventus Football Club. The stadium was built on the site of Juventus' and Torino's former home, the Stadio delle Alpi, and is one of only three club-owned football stadiums in Serie A, alongside Sassuolo's Mapei Stadium and Udinese's Stadio Friuli. It was opened at the start of the 2011–12 season and has a capacity of just over 41,000 spectators.[1] The stands are just 7.5 metres from the pitch, a major improvement from the Stadio delle Alpi.[1]

Juventus played the first match against the world's oldest professional football club Notts County[6][7] on 8 September 2011 in a friendly which ended 1–1.[8] Veteran striker Luca Toni found the net after Fabio Quagliarella failed to convert a penalty. The first official competitive match was Juventus–Parma, played on 11 September 2011, where Stephan Lichtsteiner scored the stadium's first goal in the 16th minute.[9]

The stadium hosted the 2014 UEFA Europa League Final.[10]


Juventus' previous permanent home ground, the Stadio delle Alpi, was completed in 1990 to host matches for the 1990 World Cup.[11] The club's move from their previous ancestral home, the Stadio Comunale, to the Stadio delle Alpi was controversial.[11] The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track.[11] Despite Juventus being the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio delle Alpi was dismal.[11] Average attendance was only a third of the stadium's 67,000 capacity.[11] The club bought the stadium from the local council in 2002, a decision which was popular with fans.[12]

Juventus moved out of the unpopular stadium in 2006 and began plans to build a more intimate and atmospheric venue.[11][12] During that period, they played their matches at the newly renovated Stadio Olimpico, which was also unpopular due to its low capacity.[12] In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio delle Alpi.[12] The new stadium, built at a cost of €100 million (£90 million), features modern executive boxes, among other new developments.[12][13] The completion of Juventus Stadium made Juventus the only Serie A club to build and own their stadium at the time.[12] Then-club president Giovanni Cobolli Gigli described the stadium as "a source of great pride".[12]

The financing of the project was contributed by the advanced payment from Sportfive for €35 million, a loan of €50 million (later increased to €60 million) from Istituto per il Credito Sportivo, and a land sales to Nordiconad for €20.25 million.[14][15]


Environmental compatibility

The construction project aimed to ensure a low environmental impact of the work of the construction site via the use of advanced environmentally sustainable technologies.[16] This stadium is constructed to reduce energy consumption from non-renewable energy sources by reducing waste and optimising the resources available. The stadium can produce the electricity it needs using solar energy captured through photovoltaic panels; it produces warm water which heats rooms, changing rooms, kitchens and the football field through a network of district heating, heats hot water for the dressing rooms and kitchens of restaurants using solar thermal systems. These alternative energy sources are aimed at helping the stadium meet the criteria dictated by the Kyoto protocol by generating multiple results:[16]

All the concrete from the old Stadio delle Alpi demolition have been separated and reused for the new building; other materials left have been divided into types, to be recycled, resold or reused throughout the new stadium's construction. The reinforced concrete used for the steps has been crushed down and reused as a supporting layer of the soil, with almost 40,000 m3 (52,000 cu yd) of concrete put towards the construction of the new stadium's foundations. Around 6,000 tons of steel, aluminium and copper were recovered, the re-use of which provided savings of more than one million euros.[17] The implementation of this sustainable construction policy has ensured a global savings of approximately €2.3 million.[18]

Naming rights

Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights for the new stadium". In the agreement, Sportfive was given the rights to the name of the stadium from 2011 to 2023 for €75 million and to market the sky boxes and VIP seats.[19][20]


The opening ceremony of the stadium was held on 8 September 2011,[21] with a historical exhibition match against Notts County. The choice of opposition is due to Juve's historical links with Notts County as their now-iconic black and white stripes were inspired by County's jersey colours. The game ended 1–1 with goals from Luca Toni and Lee Hughes coming in the second half.[22] In return, Notts County have extended an invitation to Juventus for a return match at Meadow Lane in 2012 to celebrate County's 150th anniversary.[23]

8 September 2011
22:00 UTC
Juventus 1–1 Notts County
Luca Toni  54' Lee Hughes  87'
Juventus Stadium, Turin
Attendance: 41,000
Referee: Andrea De Marco
Juventus (4–2–4):
GK 1 Gianluigi Buffon  46'
RB 2 Marco Motta  73'
CB 19 Leonardo Bonucci  81'
CB 15 Andrea Barzagli  60'
LB 11 Paolo De Ceglie  46'
DM 5 Michele Pazienza  73'
DM 22 Arturo Vidal  46'
RW 7 Simone Pepe  46'
CF 10 Alessandro Del Piero  46'
CF 32 Alessandro Matri  46'
LW 17 Eljero Elia  62'
GK 30 Marco Storari  46' 75'
GK 13 Alex Manninger  75'
DF 3 Giorgio Chiellini  73'
DF 26 Stephan Lichtsteiner  81'
DF Matteo Liviero  60'
FW 33 Frederik Sørensen  46'
MF 21 Andrea Pirlo  73'
FW 34 Luca Marrone  46'
MF 28 Marcelo Estigarribia  46'
FW 20 Luca Toni  46'
FW 18 Fabio Quagliarella  46'
MF Giuseppe Ruggiero  62'
Antonio Conte
Notts County (4–4–2):
GK 1 Rob Burch
RB 2 Julian Kelly
CB 3 Mike Edwards
CB 4 Krystian Pearce
LB 5 Ishmel Demontagnac
RM 6 Karl Hawley
CM 7 Neal Bishop
CM 8 Jude Stirling
LM 9 Ricky Ravenhill
CF 10 Charlie Allen
CF 11 Gavin Mahon
Martin Allen


Juventus Premium Club

The stadium includes 3,600 premium seats and 64 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs with personal LCD televisions, exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access to the museum (starting in 2012).

The Juventus Premium Club is the Juventus corporate hospitality project, aimed at to companies who wish to entertain their clients and partners to lunch or dinner at the Juventus stadium before the match.[13][24]

In addition, the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles.[1][13] The Juventus Museum is located nearby.[13]

Stadium tour

A 70-minute guided tour of the stadium is offered every day. Guests are taken around to see the dressing rooms, facilities, museum and the pitch.[25] The tours were initiated in November 2011 and the first tour was led by former Juventus player and current board member Pavel Nedvěd. Audio guides are also available to foreign visitors in English, French, German and Spanish.[26]

Area12 Shopping Centre

On 27 October 2011, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, two bars, three restaurants and the first E.Leclerc-Conad hypermarket to feature a drive-through service, allowing customers to do their shopping online and collect their pre-packed goods.[27] The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed by Giugiaro and architect Alberto Rolla.

The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner), a company which sees the agreement between Nordiconad from Modena, the Northern Italy Cooperative of Gruppo Conad, Cmb from Carpi (MO) and Unieco from Reggio Emilia, two Italian companies in the field of shopping centre building.[28]


The Juventus Museum, called the J-Museum, was unveiled on 16 May 2012 by club president Andrea Agnelli and museum chairman Paolo Gamberti[29] and opened to the public the following day.[30] A noted feature is the extensive use of technology to provide a different approach to the traditional concept of a museum. The museum is chaired by noted Italian journalist Paolo Garimberti, who was previously a journalist and correspondent for La Stampa, La Repubblica and CNN Italia.

The museum has been a popular point of interest with visitors to the stadium. Just four months after opening to the public, it has recorded some 40,000 visitors.[31] In November 2012, the museum's management announced a partnership with two popular local attractions, the National Museum of Cinema and Reggia di Venaria, to offer a discounted ticket package for visitors.[32]


On 23 March 2016, Juventus introduced its new medical centre, J-Medical.[33] The medical centre is situated in the stadium’s east stand, next to J-Museum. J-Medical was devised by Juventus and Santa Clara Group, in order to serve the Juventus community and also provide health care to residence. It offers medical treatment, clinical procedures and diagnostic tools, all housed within a 3500 square meters facility with outdoor areas for rehabilitation.[34][35] On 13 June 2016, Miralem Pjanić completed his medical ahead of a proposed move from Roma. This was the first time that J-Medical had held routine check-ups for prospective Juventus players.[36]


Stadium Business Summit 2012

Juventus Stadium hosted the Stadium Business Awards held in May 2012.[37][38]

2014 UEFA Europa League Final

On 20 March 2012, UEFA announced that the Juventus Stadium would host the 2014 UEFA Europa League Final. This was the first time the city of Turin hosted a final of a UEFA club competition. The hosts ended up being eliminated in the semi-finals by Portuguese side Benfica 2–1.[10]

Future developments

Previous Continassa Project

On 1 June 2010 Juventus acquired a 99-year leasehold on the 270,860 m² Continassa area (50 years for some minor parties) from the Turin city council for €1 million with the aim to redevelop over ten years with a series of projects and an investment of at least €60 million. The agreement was initially announced on 15 March 15, 2011 and signed by the end of 2011. [39][40]

The project includes, among others, the construction of the future headquarters of the club – which will be built in the Continassa, the club has pledged to construct a Juventus Soccer School (the school football team Juventus) and will also build hotels.[41] On 22 December 2012, the master plan of the whole Continassa area was approved by the city council of Turin.[42]

On 14 June 2013, a final contract was signed for €11.7 million, which Juventus acquired a 99-year renewable lease hold of 180,000 square metre of area, while the city council retained some area in Continassa.[43] On 22 July 2014 Piano Esecutivo Convenzionato proposed by Juventus was approved.[44]


On 16 October 2015, Juventus officially announced the new project of J-Village.[45] It reformed previous Continassa Project and continued development in Continassa area. J-Village comprised development of six sites: the JTC (Juventus Training Center), the first-team training facility which would also house the Media Center; the new Juventus Head Office; the J-Hotel; the ISE International School (part of J-College [46] ); the Concept Store. A Power Station and the service infrastructure for the whole area would complete the development. The operational plan was expected for the completion by the end of June 2017. [47]

The J-Village Property Fund was managed by Accademia SGR S.p.A.. The Fund's overall investment was above €100 million, entirely covered by various private investors which were handled by Accademia SGR S.p.A. for a total of € 53.8 million, and financing granted by UBI Banca S.c.p.A.(50%) and UniCredit S.p.A.(50%), for a maximum of € 64.5 million. Juventus ceded to the J-Village fund ownership of the development rights over an area of approximately 148,700 square meters and the related planning permission for 34,830 square meters of Gross Floor Surface at a total value of €24.1 million. Therefore, Juventus received shares in the J-Village Fund worth €24.1 million and be a Fund shareholder. [48]


A panorama overview of the Juventus Stadium during its opening ceremony with a Italian banner choreography.
A panorama overview of the Juventus Stadium during its opening ceremony.


  1. 1 2 3 4 "Buon compleanno, Juventus Stadium!" (in Italian). juventus.com. 8 September 2016. Retrieved 8 September 2016.
  2. "Juventus-Napoli, numeri e nomi" (in Italian). juventus.com. 29 October 2016. Retrieved 29 October 2016.
  3. "Second agreement with the ICS for the financing of further works in the framework of the stadium area" (PDF). Juventus.com. 14 May 2010. Retrieved 18 Feb 2016.
  4. "Paloschi: "Does the Stadium scare us? Chievo, you must try"". Tuttosport. Tuttosport. Retrieved 14 October 2015.
  5. "Stadium, Seville and money: Juve go after three victories in one". TLa Stampa. La Stampa. Retrieved 14 October 2015.
  6. Notts County – A Pictorial History by Paul Wain, page 8, ISBN 0-9547830-3-4
  7. Williams, Richard (26 November 2012). "Happy 150th to Notts County, a very decent football club". The Guardian. Guardian Media Group.
  8. "Juventus open doors to new home with Notts County as starstruck guests". The Guardian. 1 January 2016.
  9. "Juventus Stadium". UEFA.com. 24 June 2013. Retrieved 3 January 2016.
  10. 1 2 "Turin to stage 2014 UEFA Europa League final". UEFA.com. 20 March 2012.
  11. 1 2 3 4 5 6 Lawrence, Amy (19 March 2006). "Absent friends put Old Lady in a smaller home". The Guardian. Retrieved 23 July 2011.
  12. 1 2 3 4 5 6 7 "Juve set to make stadium history". BBC News. 20 November 2008. Retrieved 23 July 2011.
  13. 1 2 3 4 "Juventus Reveal New Stadium Plans". Goal.com. 20 November 2008. Retrieved 23 July 2011.
  14. "Analyst Presentation" (PDF). Juventus FC. 7 October 2010. Retrieved 5 June 2015.
  15. "Analyst Presentation" (PDF). Juventus FC. 22 March 2011. Retrieved 5 June 2015.
  16. 1 2 "Sustainability: A low-energy consumption stadium". Juventus F.C. Retrieved 11 March 2013.
  17. "An environmentally friendly stadium". Juventus F.C. 11 August 2011. Retrieved 1 March 2013.
  18. "Juventus Stadium on its way to completion". MyStadium. 14 March 2011. Retrieved 1 March 2013.
  19. "Juventus Football Club". Sportfive. Archived from the original on 22 July 2011. Retrieved 23 July 2011.
  20. "Juventus and Sportfive enter a 15 year marketing partnership" (PDF). Juventus FC. 20 March 2008. Retrieved 2 June 2015.
  21. "New stadium, opening ceremony on 8th September". Juventus Football Club S.p.A. official website. 14 July 2011. Retrieved 23 July 2011.
  22. "Tie in Turin". Notts County F.C. 9 September 2011. Archived from the original on 26 August 2012. Retrieved 9 September 2011.
  23. "Juventus open doors to new home with Notts County as starstruck guests". The Guardian. 8 September 2011.
  24. "New Stadium". Juventus Football Club S.p.A. official website. Retrieved 23 July 2011.
  25. Stadium Tours
  26. "Nedved leads first Juventus Stadium Tour". juventus.com. 2 November 2011.
  27. "Area12 – E.Leclerc-Conad" (in Italian). area12.to.it.
  28. Area12 website
  29. "Agnelli and Garimberti open J-Museum". juventus.com. 16 May 2012.
  30. "Juventus Museum opens to the public". juventus.com. 17 May 2012.
  31. "Juventus Museum, bank holiday boom". juventus.com. 14 August 2012.
  32. "Sport, cinema and culture combine at Juventus Stadium". juventus.com. 13 November 2012.
  33. "J-Medical officially unveiled". juventus.com. 23 March 2016.
  34. "J-MEDICAL". juventus.com. Retrieved 6 July 2016.
  35. "JMedical". jmedical.eu. Retrieved 6 July 2016.
  36. "Juve close on Pjanć". juventus.com. Retrieved 6 July 2016.
  37. "The Stadium Business Summit returns to Turin, Italy for 2012". stadiumbusinesssummit.com. 1 July 2011.
  38. Stadium Business Summit 2012
  39. "RELAZIONE FINANZIARIA ANNUALE AL 30 giugno 11" (PDF) (pdf). Juventus FC. 30 June 2011. Retrieved 6 July 2016.
  40. "RELAZIONE FINANZIARIA ANNUALE 30.06.2012" (PDF) (pdf). Juventus FC. 30 June 2012. Retrieved 6 July 2016.
  41. "Continassa redevelopment plans confirmed". juventus.com. 3 October 2012.
  42. . Juventus FC. 22 December 2012 http://www.juventus.com/juve/en/news/progetto_cont_eng. Retrieved 5 June 2015. Missing or empty |title= (help)
  43. "Continassa project receives green light". Juventus FC. 14 June 2013. Retrieved 5 June 2015.
  44. "Plan approved for Continassa area". Juventus FC. 22 July 2014. Retrieved 5 June 2015.
  45. "J-Village officially unveiled". Juventus.com. 16 October 2015. Retrieved 6 July 2016.
  46. "Juventus College". Juventus.com. Retrieved 6 July 2016.
  47. "Work gets underway in Continassa". Juventus.com. Retrieved 6 July 2016.
  48. "J-Village launched". Juventus.com. Retrieved 6 July 2016.

External links

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Preceded by
Amsterdam ArenA
UEFA Europa League
Final Venue

Succeeded by
National Stadium
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