Isuzu Motors India

Isuzu Motors India Private Limited

Administration Block, Isuzu Manufacturing Plant, India
Type	Private Limited
Industry	Automotive
Founded	2012
Headquarters	Chennai, India
Key people	Naohiro Yamaguchi (Managing Director) Hitoshi Kono (Deputy Managing Director)
Products	Pickup vehicles Sport utility vehicles
Website	Isuzu India Website Isuzu D-Max V-Cross Website Isuzu D-Max Website Isuzu MU-7 Website

Isuzu Motors India Private Limited is a subsidiary of Isuzu Motors Limited, Japan was established in August 2012 in India having its headquarters in Chennai. Isuzu Motors India currently sells its range of ISUZU D-MAX pick-up trucks, that includes variants like Single Cab Flat Deck, Space Cab Flat Deck, Single Cab Chassis and Space Cab Arch Deck.^[1] Isuzu also sells the MU-7, a large sized Sports Utility Vehicle (SUV) in manual and automatic transmission variants in India. Both vehicle models are available through Isuzu's exclusive dealer outlets.

Isuzu Motors India unveiled the ISUZU D-MAX V-Cross,^[2] India's first adventure utility vehicle at the Auto Expo 2016. The V-Cross has been positioned as a lifestyle pick-up and can be registered as a personal vehicle. The V-Cross is expected to be launched in the 2nd half of 2016.

Isuzu currently has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is assembling Completely Knocked Down (CKD) kits of Isuzu’s Sports Utility Vehicle MU-7, at its Thiruvallur, Chennai plant.

The company has so far established its network with 26 dealer outlets in the country including Delhi, Jaipur, Gurgaon, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati, Cochin, Calicut, Ahmedabad,^[3] Rajkot, Ludhiana, Lucknow, Indore,^[4] Vadodara,^[5] Kolkata,^[6] Jalandhar,^[7] Jodhpur,^[8] Chandigarh, Nagpur, Faridabad^[9] and Pune.^[10] The current products are sold through these dedicated Isuzu outlets to cater to the market demand for pick-up trucks.^[11] Isuzu Motors India has plans to increase its dealer outlets significantly in the future and aims to have 160 outlets by 2020.

Isuzu Motors India recently signed a MoU with the Andhra Pradesh Government to facilitate investments by its nominated supplier partners in the state. The auto component companies signed the MoU to the tune of 900 crores to explore possibilities of appropriate investments in the state and to cater to the requirements of the OEMs having their manufacturing facilities in the state^[12]

Isuzu Motors Limited, Japan - headquartered in Tokyo, is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. The company has operations in 25 countries, selling in more than 100 countries worldwide. The company has significant market share in pickups and pickup based derivatives in many markets. The company manufactures and sells over 6 lakh vehicles annually across the world. Isuzu has had a good name in the diesel engine field for long time and had built over 23 million diesels since its predecessor developed Japan's first air-cooled automotive diesel engine in 1936.

Manufacturing facility

Isuzu Motors India manufacturing plant aerial view

Isuzu Motors India inaugurated^[13] its state-of-the-art manufacturing plant at Sri City, Andhra Pradesh on April 27, 2016. The 107 Acre facility was inaugurated by Shri.N Chandrababu Naidu, Hon'ble Chief Minister of Andhra Pradesh, along with His Excellency, Mr. Kenji Hiramatsu, Ambassador of Japan to India and Mr. Masanori Katayama, President of Isuzu Motors Limited, Japan. The manufacturing plant will have an initial production capacity of 50,000 units and can be scaled up to 120,000 units. The new facility will follow the globally acclaimed ISUZU Manufacturing Management (IMM) principles and set a standard in Indian manufacturing operations. The Chief Minister rolled out the first locally made ISUZU D-MAX V-Cross from the assembly lines on the day of the inauguration.

History

Since its inception in 1916, the company - Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd, has been in the field of manufacturing automobiles. Over the years, the company had crossed many milestones in developing automobile and diesel engines with players like Wolseley Motors of England and DAT Automobile Manufacturing Inc. The company later in 1934 named its truck 'Isuzu' which was then altered and the company was reorganised to 'Isuzu Motors Limited' in the year 1949 with a capital of 150 million yen. Since then, the company grew exponentially with introduction of new products and diesel engines for the commercial and passenger vehicle segments, across the globe.

References