I Am... World Tour (album)

I Am... World Tour
Live album and Video by Beyoncé
Released November 26, 2010 (2010-11-26)
Recorded 2009–2010
(During Beyoncé's I Am... World Tour)
Genre R&B, pop, soul
Label Parkwood, Music World, Columbia
Director Beyoncé, Ed Burke, Frank Gatson Jr.
Producer Beyoncé, Camille Yorrick
Beyoncé chronology
I Am... Yours: An Intimate Performance at Wynn Las Vegas
(2009)
I Am... World Tour
(2010)
Heat
(2011)
Beyoncé live album chronology
I Am... Yours: An Intimate Performance at Wynn Las Vegas
(2009)
I Am... World Tour
(2010)
Beyoncé video chronology
I Am... Yours: An Intimate Performance at Wynn Las Vegas
(2009)
I Am... World Tour
(2010)
Live at Roseland: Elements of 4
(2011)

I Am... World Tour is a live DVD/CD concert film and live album by American R&B recording artist Beyoncé. Beyoncé produced, directed, and edited the concert film for her own production company Parkwood Pictures. The DVD was filmed in the presence of more than a million fans during her worldwide I Am... World Tour, running from March 2009 through February 2010, in support of her third studio album, I Am... Sasha Fierce (2008). The DVD release is a combination of performances from the tour, including guest appearances from Jay-Z and Kanye West, as well as backstage moments. Beyoncé explained that the idea of filming her worldwide performances came when she realized that she was feeling lonely. She edited the DVD for nine months and it serves as her directorial debut.

The DVD was released in three separate editions; standard, deluxe and Blu-ray. In the United States, the standard edition was only made available exclusively at Wal-Mart on November 26, 2010. The deluxe edition was released in several countries around the world on the same date. The Blu-ray edition was released from December 3, 2010 in a list of selected countries only. She promoted it by appearing on several shows, including ABC's Nightline and by holding a screening of her DVD in New York, in presence of several fans and artists on November 21, 2010. Prior to the release, numerous trailers were posted on Beyoncé's official website. I Am... World Tour premiered exclusively on ABC on November 25, 2010 as a 90-minute Thanksgiving special.

Upon the release of the DVD, it received mixed to positive reviews from music critics who generally praised the high-energy performances of the songs as well as Beyoncé's vocals. I Am... World Tour debuted at number one on the Billboard Music DVD Chart, giving Beyoncé her second consecutive number one DVD (and third overall) in the United States. It was certified double platinum by the Recording Industry Association of America. The DVD was also successful worldwide, peaking inside the top ten on the DVD charts in every country after its release. It became the best-selling music DVD of 2010 in the world and seventh best-selling of 2011. I Am... World Tour was nominated in the category for Best Long Form Music Video at the 54th Grammy Awards.

Background and release

Main article: I Am... World Tour
A brunette woman is singing. She is wearing a black dress. In front of her white stairs are seen.
Beyoncé performing "Halo" at the O2 Arena, in London, England during her I Am... World Tour.

To promote I Am... Sasha Fierce, Beyoncé embarked on the worldwide I Am... Tour with several performances. The tour kicked off in Edmonton, Canada on March 26, 2009, in support of the album. The European leg of the tour started on April 26, 2009, in Zagreb, Croatia and ended on June 9, 2009, in London, England. On June 21, 2009, she began the third leg of the tour in the United States and finished in August with a 4-day stint at Encore Las Vegas on the Las Vegas Strip. Starting on September 15, 2009, the fourth leg began in Melbourne, Australia and finished on September 24 in Perth, Australia. Beyoncé then went on performing in Asia, the Middle East, Europe, Africa, and the United Kingdom, before finishing the 2009 portion of the tour on November 24 in Belfast, Northern Ireland. The tour had its final leg in 2010, visiting Latin America. Starting on February 4, 2010, in Florianópolis, Brazil, she visited five other places before ending in Trinidad on February 18, 2010. According to Pollstar, the tour earned $17.2 million between January 1, and June 30, 2010, which added onto her total of $86 million for her first 93 concerts in 2009,[1] bringing the tour total to $103.2 million for the 97 shows.[2]

While Beyoncé was on tour, she played at a Las Vegas residency at the Encore Theatre in Las Vegas. Titled I Am... Yours, the August 2, 2009 show was recorded and later released as a DVD, audio CD and television special in late November 2009.[3]

After Beyoncé finished her concert at the Trent FM Arena in Nottingham, England on November 20, 2009, she announced to the crowd that a new album would be released the next year.[4] I Am... World Tour features performances from Beyoncé's tour.[3] She explained that the idea of filming her worldwide performances came when she realized that she was feeling lonely, stating "there was one moment I was in China and I was in this huge suite and I looked out the window and there were just thousands of people walking and I couldn't believe my life... I guess I was a bit lonely and I wanted to talk to someone so I opened up my computer and I just talked."[5] Additionally, Beyoncé revealed that the DVD will show more of her intimate side.[6] The album's track listing was confirmed on November 12, 2010.[7] Both Jay-Z and Kanye West make guest appearances on the DVD.[8] In November 2010, there was a sweepstakes to win tickets to an exclusive screening of the DVD.[9]

In the United States, the standard edition of the DVD was released exclusively at Wal-Mart stores on November 26, 2010. The deluxe edition of I Am... World Tour includes the concert DVD, a live audio CD, an exclusive documentary, and a 40-page four-color booklet of never before seen photos of her journey around the world, made available on November 30, 2010 in several countries.[10] The Blu-ray edition was released on December 7, 2010.[10] A live instrumentals album was released digitally February 1, 2011[11][12] and on doubled sided vinyl on February 22 and February 28.[13][14] This is Beyoncé's third release of this nature but the first live instrumental album to have a physical release; the live instrumentals album from The Beyoncé Experience Live[15] and I Am... Yours: An Intimate Performance at Wynn Las Vegas[16][17] were her first two, only released digitally.

Production and filming

Jay-Z (left) and Kanye West (right) make special appearances during the DVD.

I Am... World Tour was produced, directed, and edited by Beyoncé for her own production company Parkwood Pictures.[10][18] It contains tour footage from 108 shows that took place in 78 cities, 32 countries, and 6 continents in the presence of 1.1 million fans around the world.[10] The show is a combination of performance clips from the tour, as well as backstage moments.[10] I Am... World Tour also serves as the directorial debut for Beyoncé. On this occasion, she confessed that it was a lot of work for her. Nevertheless, she was very happy and eager for her fans to see her DVD directed by herself. She explained, "I'm so excited – this is my directorial debut. I am just thrilled that my fans are going to be in the theatre with me and I can't wait for everyone to see it. It took me nine months to edit because I wanted to show a little bit of each show, each performance on tour, and it was 116 shows, so you can only imagine how much work it was, [but] it was worth it."[19] At the New York City screening of the DVD, Beyoncé further explained that she was completely "hands-on", deciding which moments made the final cut and which ones wound up on the cutting-room floor, stating, "It was hard work. I learned so much. I have a new respect for directors and I think I would like to do more of it."[20] Some of the behind-the-scenes footage were shot by Beyoncé on her laptop.[21] The DVD captures concert footage from cities in Europe, Asia, South America, and the United States, all edited into one concert. However, I Am... World Tour was significantly recorded at London's larger O2 Arena, a few months after the I Am... Yours concert.[22] A live CD of the concert, a behind-the-scenes documentary of her life along the tour and a 20-page book of exclusive photos are all included in the package.[10] According to a press release, "it is meant to create the ne plus ultra Knowles concert experience, seen from her perspective".[10]

About the show

"When you work that hard, you just need someone to say stop. You know? Your voice is a muscle and it needs rest, and imagine nine days... I was just delirious and feeling sorry and bad and I was like, you know, 'I need rest.' ... And in the end, I cried because clearly I'm a human being and I bleed and I hurt and I cry and I fall just like anybody else."

— Beyoncé, Nightline[23]

In addition to offering behind-the-scenes glimpses into Beyoncé's intimate world on tour, the film also features performances of over twenty songs with staging, choreography, lighting and production values.[10] In between performances of "If I Were a Boy", which included a medley with Alanis Morissette's "You Oughta Know", viewers get glimpses of her childhood from old video footage. The footage transitions from Beyoncé dancing up a storm in her childhood home, to sleepless nights on tour where she worries about her health after nine consecutive days of touring, rehearsing, and recording.[24] Despite her struggles, she sings Destiny's Child songs, "Bootylicious" and "Survivor", and asks for a guest appearance from Kanye West. For "Single Ladies (Put a Ring on It)", Beyoncé's performance is accompanied by YouTube footage of fans mimicking her moves, and a short video clip of US President Barack Obama.[24]

In some of the raw moments captured in the documentary, Beyoncé appears completely bare. During one video, Beyoncé cries and asks herself: "Why did God give me this life? Sometimes it's overwhelming. Why did God give me my talent, my gift, my family. But I know you’re not supposed to question God."[25] She told Entertainment Tonight: "I wanted to do something a little different with the film ... I wanted people to re-experience the show in a different way. Everyone that had been to the show -- I wanted them to see things that they didn't get to see. I figured it would be cool for everyone to see it from my point of view. It's a peek behind the curtain ... honestly, more than no makeup, the emotions and just being so real and raw, I don't think I'd be able to let down my guard the way I did if anybody was in the room."[26] The last minutes of the film get very sentimental, with a performance of Etta James's classic "At Last" set to the backdrop of Civil Rights-era footage, followed by a close-up moment when Beyoncé admits that her life can be overwhelming, although she is blessed, stating, "I'm grateful... I'm alive and I'm living my dreams."[24] The film's final performance shows Beyoncé performing "Halo" and sees her paying tribute to Michael Jackson. She also splices in footage of an old video from the night she attended her first Michael Jackson concert as a child. At the end of the performance, the whole production wraps as Beyoncé throws up the Roc sign and exits the stage.[24]

Marketing and promotion

A thirty-four second promo trailer of I Am... World Tour was launched on several websites in early November 2010.[27][28] The concert film premiered exclusively on ABC on November 25, 2010 as a 90-minute Thanksgiving special.[29][30][31] A year before, over Thanksgiving itself, the network aired I Am... Yours: An Intimate Performance at Wynn Las Vegas, shot at the Encore Theater, Las Vegas, on August 2, 2009.[3] Several other trailers kept dropping on Beyoncé' official website in November.[32] Beyoncé made an appearance at the School of Visual Arts Theater in New York City's Chelsea neighborhood on November 21, 2010 to premiere the concert film.[24][33][34] On November 22, 2010, she held a screening of the DVD in New York, in presence of her parents and artists such as Mary J. Blige, Jennifer Hudson, Amel Larrieux, Tyson Beckford, Alicia Keys, and AJ Calloway. Additionally, in an interview with the Associated Press on the same day, Beyoncé revealed that the DVD will show more of her intimate side, stating: "I felt like I've done so many different things, it's time for me to show a bit of who I am. The hardest thing was showing that, because a lot of things that I filmed, I filmed in my computer, and I would never have gotten so open if someone else was in the room."[6] On November 23, 2010, Beyoncé was interviewed by Cynthia McFadden on ABC's Nightline where she stated "I feel like I wanted the fans to be able to see the things that I see... It's a lot of things that I reveal about myself that I would never give to another director."[35]

On November 22, 2010, Rolling Stone organized a competition where I Am... World Tour was one of the gifts for readers of the magazine.[36][37] On December 1, 2010, Entertainment Weekly offered a six-foot tall version of the poster signed by Beyoncé to one of the first ten people who posted a qualifying comment on the related post on their Facebook wall concerning the giveaway of the first ten copies of the DVD.[38] On December 8, 2010, Perthnow collaborated with Beyoncé's official website for a competition where twenty copies of the album were available. Fans completed an entry form and signed up to receive one of the copies.[39]

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[40]
Daily Express[41]
Jam![42]
The Independent[43]
The New York Times(favorable)[44]
Us Weekly[45]

Andy Kellman of AllMusic awarded the DVD three out of five stars and stated, "for anyone but the most devout fans of Beyoncé, this will be overkill, and it doesn't have as much of the playfulness such as the pleasing diversions as the I Am... Yours: An Intimate Performance at Wynn Las Vegas set."[40] Simon Gage of Daily Express awarded it four out of five stars, complimenting Beyoncé's dance moves and praising her vocal capabilities, going on saying that she is "probably the most electric performer since Tina Turner" and calling her the "Queen of R&B".[41] She also praised the quality of the songs "Crazy In Love", "Single Ladies (Put a Ring on It)" and "Halo".[41] Ian Drew of Us Weekly complimented the "high-energy performances" of Beyoncé on her Destiny's Child songs and enjoyed the black-and-white behind-the-scenes footage. He also added that the singer is "most revelatory when tearing up over [her] missing husband Jay-Z on the road."[45] New York's Amy Odell described the DVD as a "cinematic masterpiece".[33] Jam!'s Darryl Sterdan gave the album a rating of three-and-a-half stars out of five and said, "More than two hours of powerhouse vocal performances and high-energy choreography, accompanied by endless costume changes, eye-popping production and general fabulousness. You'll get tired just watching it."[42] Scott Kara of The New Zealand Herald awarded it three out of five stars, stating that the good thing about the DVD is that it has a "wider range of songs", nevertheless they do not have the same "rump-rattling power" of the songs in The Beyoncé Experience simply because some songs are too short in duration, for instance "Bootylicious".[46] Brad Wete of Entertainment Weekly wrote that although Beyoncé showed an emotional side of herself during the DVD, "Still, the shows go on in their high-heeled, wonderfully choreographed glory."[21]

Jon Pareles of The New York Times compared the DVD with Taylor Swift's Journey to Fearless which aired as a special the same day as I Am... World Tour. He noted, "Beyoncé's I Am... World Tour placed her before much larger audiences, documenting her choreographed razzle-dazzle as she played arenas and stadiums in 2009-10."[44] He further said, "Beyoncé didn’t explain: she performed. With costumes that made her a comic-book heroine, a cyborg, a club hottie, and a white-clad vision of purity, she worked her big stages with hip-pumping moves and a soul diva's voice, from creamy to raspy. The documentary quietly flaunted her consistency as a trouper in montages that segued multiple shows — supertitled in small type — with Beyoncé in the same outfit making the same moves, while the fans' nationalities changed around her. Yet for all her superhuman pep, she also came across as warmer than Ms. Swift. She grinned knowingly after belting a phrase into the bleachers, and she drew listeners into her own pop generalities.[44] Andy Gill of The Independent was much less impressed with the DVD, qualifying it as an "unsatisfying, incoherent entertainment experience" even though she liked the way "the visual spectacle put everything in perspective".[43] The concert film received a nomination for a NAACP Image Award for Outstanding Variety – Series or Special in 2011.[47] I Am... World Tour was nominated in the category for Best Long Form Music Video at the 54th Grammy Awards, held on February 12, 2012.[48]

Chart performance

The live album debuted at number one on the Billboard Music DVD Chart in November, 2010.[49] It sold 37,000 copies in its first week and 31,000 copies in its second week of release in the US.[50] It spent nine non-consecutive weeks at number one in its fifteen weeks of charting.[51] By December 26, 2010, I Am... World Tour had sold 139,000 copies in the United States.[52] I Am... World Tour became the best-selling music DVD of 2010 and the third best-selling DVD of 2011 in the US.[53][54] The album also debuted and peaked at number forty on the US Top R&B/Hip-Hop Albums chart for the issue dated December 18, 2010.[55] According to Nielsen SoundScan, I Am... World Tour has shipped over 200,000 copies in the US, giving the DVD a double-platinum certification by the Recording Industry Association of America (RIAA).[49]

On the chart issue dated December 2, 2010, I Am... World Tour debuted and peaked at number four on the Irish Music DVD Chart.[56] On December 11, 2010, the DVD debuted at number six on the UK Music Video Chart.[57] It descended the chart for the next three weeks, before peaking at number five on January 8, 2011.[58] It stayed on that position on the chart for three consecutive weeks.[59] It was last seen in the top forty of the chart on May 21, 2011 at number thirty eight.[60] It also peaked at number thirty seven on the UK R&B Albums Chart on July 9, 2011.[61] On the chart issue dated December 4, 2010, I Am... World Tour debuted at number one on the Dutch Music DVD Chart.[62] The next week, it stayed on the top for a second week[63] and fell to number three on December 18, 2010.[64] I Am... World Tour peaked at number six on the Flanders Music DVD Chart for the chart issue dated December 4, 2010.[65] On December 11, 2010, it peaked at number ten on the Wallonia Music DVD Chart.[66] For the week ending December 6, 2010, the DVD debuted at number nine on the French Music DVD Chart and later, it became its peak position.[67] On the Czech Music Video Chart, the DVD peaked at number sixteen.[68] On the Italian DVD Music Chart, I Am... World Tour debuted at number eleven for the week ending January 25, 2010 which later became its peak position in that country.[69] In 2011, the DVD was certified gold by the Polish Society of the Phonographic Industry (ZPAV).[70]

On December 6, 2010, I Am... World Tour debuted at number six on the Australian Music DVD Chart, with more than 7,500 copies sold in the first week and hence achieved a gold certification on the same date. It was later certified platinum by the Australian Recording Industry Association (ARIA) for selling 15,000 copies.[71] It was the fortieth best-selling DVD in Australia in 2010 and 2011.[72][73] On the New Zealand Music DVD Chart, I Am... World Tour debuted at number five for the chart issue dated May 30, 2011.[74] The next week it moved to number four which became its peak position in that country.[75] In 2010, I Am... World Tour became the best-selling music DVD in the world.[76] The next year, it was the seventh best-selling DVD worldwide.[77]

Track listing

No. TitleSamples[78][79] Length
1. "Intro"    1:54
2. "Crazy in Love" (featuring Jay-Z)"Déjà Vu", "Are You My Woman? (Tell Me So)", "I Just Wanna Love U (Give It 2 Me)", "Let Me Clear My Throat", "Pass the Peas" 5:24
3. "Naughty Girl"  "Love to Love You Baby" 2:34
4. "Tomorrow I Am... Sasha Fierce"    0:40
5. "Freakum Dress"    2:47
6. "Get Me Bodied"    2:59
7. "Smash into You"    3:50
8. "Ave Maria"  "Carol of the Bells", Franz Schubert's "Ave Maria" 4:17
9. "Broken-Hearted Girl"    3:46
10. "If I Were a Boy" / "You Oughta Know"  "California Love" 5:48
11. "Robot"  "Sweet Dreams" 0:59
12. "Diva"  "Hovi Baby" 2:52
13. "Radio"    2:36
14. "Socks & Stilettos"    0:15
15. "Ego" (featuring Kanye West)  3:30
16. "Hello"    3:39
17. "Sasha vs Beyoncé"  "Coming to America – The King's Motorcade" 0:54
18. "Baby Boy" / "You Don't Love Me, No No No"    4:27
19. "Irreplaceable"    6:02
20. "Check on It"    2:14
21. "Bootylicious"  "Edge of Seventeen (Just Like the White Winged Dove)" 0:41
22. "Upgrade U"  "Girls Can't Do What the Guys Do" 2:21
23. "Video Phone"  "Suga Mama" 2:30
24. "Are You Filming Me with That?"    1:02
25. "Say My Name"    2:21
26. "At Last"  "Survivor" 3:53
27. "Listen"    3:24
28. "Single Ladies Contest"    1:38
29. "Single Ladies (Put a Ring on It)"  "You Make Me Wanna Shout" 4:20
30. "Halo"    11:44
31. "Credits"  "Satellites", "Sweet Dreams" 3:56

Personnel

Credits are taken from the album's liner notes.[78]

Managerial

Performance credits

Charts and certifications

Charts

DVD chart
Chart (2010–2011) Peak
position
Argentinian Music DVD Chart[81] 8
Australian Music DVD Chart[71] 6
Belgium Music DVD Chart (Flanders)[65] 6
Belgium Music DVD Chart (Wallonia)[66] 10
Czech Music Video Chart[68][82] 16
Dutch Music DVD Chart[62] 1
French Music DVD Chart[67] 9
Irish Music DVD Chart[56] 4
Italian Music DVD Chart[69] 11
New Zealand Music DVD Chart[75] 4
Norwegian Music DVD Chart[83] 7
Swedish Music DVD Chart[84] 7
Swiss DVD Music Chart[85] 6
UK Music Video Chart[58] 5
US Billboard Music DVD Chart[51][86] 1
Albums chart
Chart (2010–2011) Peak
position
Italian Albums Chart[87] 63
Japanese Albums Chart[88] 76
Mexican Albums Chart[89] 89
Portuguese Albums Chart[90] 8
South Korean International Albums Chart[91] 3
Spanish Albums Chart[92] 15
UK R&B Albums Chart[61] 37
US Top R&B/Hip-Hop Albums[55] 40

Year-end charts

Chart (2010) Rank
Australian Music DVD Chart[72] 40
Dutch Music DVD Chart[93] 22
US Billboard Music DVD Chart[53] 1
Chart (2011) Rank
Australian Music DVD Chart[73] 40
Belgian Music DVD Chart (Flanders)[94] 16
Dutch Music DVD Chart[95] 10
US Billboard Music DVD Chart[96] 3

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[97] Platinum 15,000^
Poland (ZPAV)[70] Gold 5,000*
United Kingdom (BPI)[98] Gold 25,000^
United States (RIAA)[49] 2× Platinum 200,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Country Date Format Label
Australia[99][100][101] November 26, 2010 DVD/CD
(Deluxe Edition)
Sony Music
Austria[102]
Belgium[103][104]
Brazil[105][106][107]
Croatia[108]
France[109][110]
Germany[111][112][113][114]
Ireland[115] RCA Records
Netherlands[116][117][118] Sony Music
Sweden[119]
Switzerland[120][121]
United States[122] DVD
(Standard Edition)
Columbia Records
Denmark[123] November 29, 2010 DVD/CD
(Deluxe Edition)
Sony Music
France[124]
Hungary[125]
New Zealand[126]
Norway[127]
United Kingdom[128][129][130] RCA Records
Canada[131][132] November 30, 2010 Sony Music
Japan[133][134] Sony Music Japan
Italy[135] Sony Music
Greece[136]
Hong Kong[137]
Korea[138]
Mexico[139][140]
Philippines[141]
Poland[142][143][144]
Portugal[145]
Spain[146]
Taiwan[147]
Thailand[148]
Turkey[149]
United States[150] Columbia Records
Australia[151][152] December 3, 2010 Blu-ray Sony Music
Germany[153]
Netherlands[154][155]
France[156] December 6, 2010
Poland[157]
United Kingdom[80] RCA Records
Canada[158] December 7, 2010 Sony Music
United States[159] Columbia Records
Japan[160] Sony Music Japan

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