Gevacolor is a color motion picture process. Gevacolor was established in 1948, originally based in Belgium and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.[1]

The first Gevacolor featured film was a Malaysian film named Buloh Perindu (year 1953). This was the first colour film in Southeast Asia. Nine notable films to use this coloring system were in India - the Tamil films Alibabavum 40 Thirudargalum, Nadodi Mannan (1958, half color), Veerapandiya Kattabomman (some parts in geva color), Sri Valli, Maaya Mohini, and the Telugu film Lava Kusha.[2] Two Hindi films, Hatim Tai (1956 film) and Jimbo, were taken in Gevacolor.

List of films taken in Gevacolour

Tamil Language Films

Title Color Year Notes
Kanavaney Kankanda Deivam Partly in Color1955First Tamil film to have true-colour sequence and second film that has colour sequence in South India.
Alibabavum 40 ThirudargalumColor 1956First full length Tamil colour film
Madurai VeeranPartly in color1956Climax scene in colour
Thangamalai RagasiyamPartly in Color1957Sequence of the song Ehalogame in colour
AmbikapathyPartly in Color1957 Sequence of duet songs in colour
Nadodi MannanPartly in Color1958Second half in colour
Illarame Nallaram Partly in Color1958 Dance sequence by Saroja Devi and Kumari Kamala in colour.
Veerapandiya KattabommanPartly in Geva Color1959Shot entirely in Gevacolor then converted to Technicolor. Due to financial problem, the film was not converted entirely in Technicolor. Some scenes remained in Gevacolor. The colour of this film was uneven.
Adutha Veetu PennPartly in Color1960The song Enakkaga Nee Raja and Mannava Vaa was shot in color.
Sri ValliColor 1961Although shot entirely in colour, the film was not commercially success because of a draggy storyline
Kappalottiya ThamizhanPartly in Color1961 quarter of the ending of the film shot in colour.
Lava KushaColor1963Last Tamil film to be shot in Gevacolor. Tamil colour films after year 1963 was shot in Eastmancolour.

See also


  1. Susan Hayward (2013). Cinema Studies: The Key Concepts (4 ed.). Routledge. p. 86. ISBN 1135120854.
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