Gemini (2002 Tamil film)

Gemini
DVD cover
Directed by	Saran
Produced by	B. Gurunath M. Balasubramanian M. Saravanan M. S. Guhan
Written by	Saran
Starring	Vikram Kiran Rathod
Music by	Bharathwaj
Cinematography	A. Venkatesh
Edited by	Suresh Urs
Production company	AVM Productions
Distributed by	Royal Film Company
Release dates	12 April 2002 (2002-04-12) (India)
Running time	157 minutes[1]
Country	India
Language	Tamil

Gemini is a 2002 Indian Tamil-language action film written and directed by Saran and produced by AVM Productions. The film features Vikram in the title role of a small-time criminal and aspiring don who, after falling in love, decides to refrain from crime; Kiran Rathod plays his love interest. Murali stars as Singaperumal, a police officer who inspires and guides Gemini in his attempts to reform. The cast includes Kalabhavan Mani as the principal antagonist while Vinu Chakravarthy, Manorama and Thennavan portray significant roles. Based on gang wars in Chennai, the film delves into the lives of outlaws and the roles the police and society play in their rehabilitation and acceptance.

In early 2001, rival gangsters "Vellai" Ravi and Chera reformed themselves with the patronage of a police officer. Saran was inspired by this incident and scripted a story based on it. The film was initially entitled Erumugam with Ajith Kumar intended to play the lead role, but the project was shelved after a week's shoot when Ajith lost interest and left. Saran reworked the script, retitled the production Gemini and cast the new leads. The revived project was announced in August 2001. Production began shortly afterwards in December the same year and was completed by March 2002. The film was shot mainly at the AVM Studios in Chennai, while two song sequences were filmed in Switzerland. The film had cinematography by A. Venkatesh and editing by Suresh Urs while the soundtrack was scored by Bharathwaj.

The film's soundtrack was well received, with the song "O Podu" becoming a sensation in Tamil Nadu. Gemini was released two days ahead of the Tamil New Year on 12 April 2002 and received mixed reviews from critics, with praise directed towards the performances of Vikram and Mani but criticism towards Saran's script. Made at an estimated cost of ₹40 million (US$590,000), the film earned ₹210 million (US$3.1 million) at the box office and became the highest-grossing Tamil film of the year. The film's success, largely attributed to the popularity of "O Podu", resurrected the Tamil film industry, which was experiencing difficulties after a series of box office failures. The film won three Filmfare Awards, three ITFA Awards and four Cinema Express Awards. Later that same year, Saran remade the film in Telugu as Gemeni.

Plot

Teja (Kalabhavan Mani) is a high-profile gangster in North Madras, who often imitates the behaviour characteristic of different animals for sarcastic effect. Accompanied by his gang, he arrives at a magistrate's court for a hearing. His animal antics are mocked at by "Chintai" Jeeva, another accused. Teja and his gang retaliate and kill Jeeva within the court premises. Jeeva was a member of a rival gang headed by Gemini (Vikram), an aspiring goon from Chintadripet who aspires to dethrone Teja and take his place. To avenge Jeeva's death, Gemini hunts down the murderer Pandian while Isaac, one of Gemini's men, kills him. This incident leads to a feud between Gemini and Teja, and a fight for supremacy ensues. Pandian's mother Annamma (Manorama), a destitute woman, locates the whereabouts of her son's murderers. She approaches Gemini, becomes the gang's cook and awaits a chance to poison them.

Gemini meets and falls in love with Manisha (Kiran Rathod), a free-spirited college girl. To pursue her, he joins an evening class at her college and she falls in love with him, unaware of his true identity. Two businessmen approach Gemini to evict traders from a market so that a shopping complex can be built in its place. As the market is in his control, Gemini refuses the offer and the businessmen hire Teja to execute the job. Feigning an altercation with Gemini, his sidekick Kai (Thennavan) joins Teja's gang, acts as the inside man and foils the plan. Teja becomes enraged at being outsmarted by Gemini.

Singaperumal (Murali), an astute police officer, is promoted to the position of Director General of Police (DGP). Keen on eradicating crime, he arrests both Gemini and Teja and the arrests are made "off the record" owing to their political influence. Aware of the rivalry between them, Singaperumal puts them in a private cell so they can beat each other to death. While Teja tries to exact revenge for the market issue, Gemini does not fight back but persuades Teja to trick Singaperumal by pleading guilty and requesting a chance to reform. Gemini's trick works and they are released.

Since Gemini was arrested at the college, Manisha discovers his identity and resents him. To regain her attention, Gemini reforms his ways. Though his gang initially disapprove of it, they relent. As Gemini and his gang regret their actions, Annamma reveals her true identity and forgives them. Singaperumal helps Gemini to get back into college and reunite with Manisha. Teja returns to his gang and continues his illegal activities. He pesters Gemini to help him in his business. Gemini informs Singaperumal of Teja's activities; Teja is caught smuggling narcotics, is prosecuted and serves a term in prison.

A few months later, Singaperumal is transferred and a corrupt officer (Vinu Chakravarthy) takes his place. The current DGP releases Teja and together, they urge Gemini to work for them and repay for the losses they incurred but Gemini refuses. To force him to return to his old ways, Teja persuades Isaac to conspire against Gemini. With Isaac's help, Teja plots and kills Kai. Gemini is infuriated and confronts Teja to settle the issue. During the fight, Gemini beats up Teja and swaps their clothes, leaving Teja bound and gagged. The new DGP arrives and shoots Gemini dead; he later realises that he had actually shot Teja who was in Gemini's clothes. While the DGP grieves over Teja's death, he receives news that he has been transferred to the Sewage Control Board.

Cast

• Vikram as Gemini, an aspiring don who reforms later
• Kiran Rathod as Manisha, a free-spirited college girl
• Kalabhavan Mani as Teja, a don who mimics animals
• Vinu Chakravarthy as a power-obsessed and corrupt police officer
• Murali as Singaperumal, a sincere and dignified police officer
• Charle as Chinna Salem, a pimp operating a mobile brothel
• Ramesh Khanna as Gopal M.A., a professor at the evening college
• Dhamu as Ram, the chief mechanic at Auto Hospital, the auto workshop from where the gang operates
• Vaiyapuri as Oberoi, Dawood's sidekick
• Rani as Kamini, a divorcée and Gemini's classmate who lusts for him
• Thennavan as Kai, Gemini's loyal deputy
• Isaac Varghese as Isaac, Gemini's gang member who betrays him later
• Thyagu as Sammandham, a police officer
• Madhan Bob as R. Anilwal I.P.S, a police officer trying to eradicate prostitution
• Ilavarasu as Commissioner of Police
• Omakuchi Narasimhan as Bombay Dawood (named after Dawood Ibrahim), a butcher
• Gemini Ganesan in a cameo as himself
• Manorama as Annamma, a woman who seeks to avenge her son's death

Production

Development

In February 2001, underworld dons "Vellai" Ravi and Chera, who terrorised the city of Madras (now Chennai) in the 1990s, abandoned a life of crime and took up social work. The then-DCP of Flower Bazaar Shakeel Akhter presided over the oath-taking ceremony and welcomed the rehabilitation programme.^[3] During the making of his film Alli Arjuna (2002), director Saran came across a newspaper article carrying this piece of news and was fascinated.^[4][5] Shortly afterwards in March 2001, Saran announced his next directorial venture would be inspired by the incident. Titled Erumugam (meaning "upward mobility"), the project was scheduled to enter production after the completion of Alli Arjuna.^[4]

The director disclosed that it was "a modern day rags to riches story" where the protagonist rises from humble origins to an enviable position. The venture was to be funded by A. Purnachandra Rao of Lakshmi Productions. The film would mark the director's third collaboration with Ajith Kumar in the lead after the success of Kaadhal Mannan (1998) and Amarkalam (1999). Laila Mehdin and Richa Pallod, who played the heroine in Saran's Parthen Rasithen (2000) and Alli Arjuna respectively, were to play the female lead roles. While the recording for the film's audio reportedly began on 16 March 2001, the filming was to start in mid-June and continue until August that year, followed by post-production work in September. It was planned to release the film on 14 November 2001 coinciding with Diwali.^[4] However, after finding a more engaging script in Red (2002), Ajith lost interest; he left the project after a week's shoot and the production was shelved. Following this incident, Saran stated that he would never do another film with Ajith.^[5] The pair would, however, reconcile their differences later, and collaborate on Attahasam (2004) and Aasal (2010).^[6][7]

Saran rewrote the script based on gang wars in Chennai and began the project again. The film, then untitled, was announced in August 2001 with Vikram to star in the lead role.^[8] The production was taken over by M. Saravanan, M. Balasubramaniam, M. S. Guhan and B. Gurunath of AVM Productions.^[9] The film was AVM's 162nd production and their first film after a five-year hiatus, their last production being Minsara Kanavu (1997), the release of which marked fifty years since their debut Naam Iruvar (1947).^{[lower-alpha 1]} By producing Gemini, AVM became one of the four film studios that had been producing films for over fifty years.^[12] While titling the film, producer M. Saravanan chose Gemini among the many titles suggested to him, but because Gemini Studios was the name of a major production house, Saravanan wrote to S. Balasubramanian, editor of Ananda Vikatan and son of Gemini Studios founder S. S. Vasan, requesting permission to use the title. In response, Balasubramanian gave his consent.^[13]

Cast and crew

With Vikram cast in the title role, Saran was searching for a newcomer to play the female lead role of a Marwari woman.^[6] Kiran Rathod is a native of Rajasthan, the place where the Marwaris originate from.^[15][16] She is a relative of actress Raveena Tandon, whose manager brought Rathod the offer to act in Gemini.^[17] Saran was convinced after seeing a photograph of Rathod and cast her; Gemini thus became her debut Tamil film.^[18] Malayalam actors Kalabhavan Mani and Murali were approached to play significant roles.^[5]

Gemini is widely believed to be Mani's first Tamil film,^[19][20] though he had already starred in Vaanchinathan (2001).^[21][22] There have been varying accounts on how he was cast: while Vikram claims to have suggested Mani for the role of Teja,^[23] Saran said in one interview that casting Mani was his idea,^[2] and contradicted this in another interview, saying that Mani was chosen on his wife's recommendation.^[5] While searching for an unfamiliar actor for the DGP's role, Saran saw Murali in Dumm Dumm Dumm (2001) and found him "very dignified". He chose Murali as he wanted that dignity for the role. Though he had planned to make Murali a villain at the end of the film, Saran decided against it because he was "amazed to see awe in everyone's eyes when Murali entered the sets and performed".^[2]

Thennavan, Vinu Chakravarthy, Ilavarasu, Charle, Dhamu, Ramesh Khanna, Vaiyapuri, Madhan Bob, Thyagu and Manorama form the supporting cast.^[12][24] A cameo appearance by Gemini Ganesan was his last film appearance before his death in March 2005.^[25] The technical departments were handled by Saran's regular crew, which consisted of cinematographer A. Venkatesh, editor Suresh Urs, production designer Thota Tharani and costume designers Sai and Nalini Sriram.^[9] The choreography was by Super Subbarayan (action) and Suchitra, Brinda and Ashok Raja (dance). The music was composed by Bharathwaj and the lyrics were written by Vairamuthu.^[12] Kanmani who went on to direct films like Aahaa Ethanai Azhagu (2003) and Chinnodu (2006) worked as an assistant director.^[26]

Filming

Gemini was formally launched on 21 November 2001 at the Hotel Connemara, Chennai in the presence of celebrities including Rajinikanth (through video conferencing)^[27] and Kamal Haasan.^[9] The launch function was marked by the submission of the script, songs and lyrics. Principal photography was scheduled to begin in mid-December that year,^[28] but commenced slightly earlier.^[11] Vikram shot for the film simultaneously with Samurai (2002).^[29] When Kalabhavan Mani was hesitant in accepting the film due to other commitments in Malayalam, shooting was re-scheduled to film his scenes first. Saran persuaded Mani to allot dates for twelve days to complete his scenes. Since Mani was a mimicry artist, Saran asked him to exhibit his talents; Mani aped the behaviour of a few animals and Saran chose among them, which were added to the film.^[2]

Gemini, with the exception of two songs which were filmed in Switzerland, was shot at AVM Studios.^[30] One of the songs, "Penn Oruthi", was shot at Jungfraujoch, the highest railway station in Europe.^[31] Part of the song sequence was filmed on a sledge in Switzerland, making it the second Indian film to have done so after the Bollywood film Sangam (1964). Though there were problems in acquiring permission, executive producer M. S. Guhan persisted.^[32] The overseas shoots were arranged by Travel Masters, a Chennai-based company owned by former actor N. Ramji.^[31] Gemini was completed on schedule and M. Saravanan praised the director, saying, "... we felt like we were working with S. P. Muthuraman himself, such was Saran's efficiency".^[33]

Inspiration

The characters of Gemini and Teja were modelled on "Vellai" Ravi and Chera respectively—Tamil-Burma repatriates who settled in Bhaktavatsalam colony (B.V. Colony) in Vyasarpadi, North Madras.^[34][35] They were members of rival gangs headed by Benjamin and Subbhaiah respectively. Their rivalry began when Benjamin, a DYFI member, questioned the illegal activities of Subbhaiah who, apart from running a plastics and iron ore business, held kangaroo courts. When their feud developed into a Christian-Hindu conflict, they recruited jobless men and formed gangs to wage wars against each other. While Subbhaih's nephew Chera became his right-hand man, "Vellai" Ravi became Benjamin's aide. Benjamin and Ravi's gang killed Subbaiah in 1991. A year later, Chera's gang retaliated by killing Benjamin with the help of another gang member, Asaithambi. Another gangster, Kabilan, joined Chera's gang and they killed more than fourteen people to avenge Subbaiah's murder. One of the murders took place inside the Egmore court in early 2000 when Chera's gang killed Ravi's aide Vijayakumar, leading to a police crackdown on the gangsters.^[36] Fearing an encounter, both "Vellai" Ravi and Chera decided to give up their lives of crime and reform.^[37] The then-DCP of Flower Bazaar, Shakeel Akhter, held the "transition ceremony" in February 2001.^[3] "Vellai" Ravi and Chera were re-arrested under Goondas Act during the film's pre-production.^[38]

When asked about his fascination for "rowdy themes", Saran said:

I come from a lower middle class background and have lived all my life in 'Singara Chennai'. I used to go to college from my house in Aminjikkarai by bus and many of the incidents that you see in my films are inspired by those days. Chennai city and its newspapers have been my source material.^[5]

The characters of DGP Singaperumal and "Chintai" Jeeva were based on Shakeel Akhter and Vijayakumar respectively. Since the criminals were re-arrested after being given a chance, the initial script had Singaperumal turning villainous during the climax. When Saran felt that the audience would not be kind to him and that it would damage the film, he added another corrupt police officer to do the job while maintaining Singaperumal as a "very strong, good police officer".^[2]

Music

The soundtrack album and background score were composed by Bharathwaj. Since making his entry into Tamil films with Saran's directorial debut Kaadhal Mannan,^[39] he has scored the music for most films directed by Saran.^[40][41] The lyrics were written by poet-lyricist Vairamuthu.

"O Podu" was a popular expression among college students in Tamil Nadu.^[42] When the director wanted a catchphrase for a song, Vairamuthu suggested using the term and building on it. On the director's insistence, the term was then incorporated into and mixed with the title song, resulting in the item number "O Podu".^[43][44] The song was conceived by AVM as a way of reaching out to the masses.^[45] The track, picturised on Rani and Vikram and choreographed by Ashok Raja, was sung by Anuradha Sriram.^{[12][46][47][48]} For the song, Vikram performed "savu koothu", a type of funeral dance common in Tamil Nadu.^[23] The lyrics of "Deewana", sung by Sadhana Sargam, had some Hindi words as it was picturised on the heroine, a typical Marwari woman from Sowcarpet for whom Hindi comes naturally.^[43] In an interview with The Hindu, Vairamuthu revealed that the track "Naattu Katta" was based on a folk song.^{[lower-alpha 2]}

The songs were well received by the audience and the track "O Podu", in particular, was a hit.^[33][52][53] Following the song's success, Vikram was greeted everywhere with screams of "O Podu".^[54][55] He was overwhelmed by the response and, having already worked as a voice artist and singer, offered to sing his version of the song to which the producers agreed.^[2] According to Vikram, the song was recorded and filmed the same morning, and was added to the soundtrack album a month after its initial release. The film had been completed by then and the additional track was featured during the closing credits.^[33] Initially, a small footage featuring Vikram and Kiran was sent to the cinemas for screening during the end credits. However, the audience were dissatisfied with the shortened version of the song and forced theatre owners to rewind the song and play it again. After receiving calls from distributors and theatre owners, the makers eventually sent the entire song.^[2]

The album sold more than 100,000 cassettes even before the film released despite rampant piracy.^[43][56][57] It was one of the biggest hits in Bharathwaj's career and earned him his first Filmfare Award.^[42][58][59] The music also attracted some unexpected reactions. The high-energy track "O Podu" drove youngsters insane; some resorted to violence, enraging villagers in Tamil Nadu and damaging public property in Malaysia for fun.^[60][61] The lyrics by Vairamuthu, which are typically in pure Tamil, contained slang and words from other languages like "Deewana" (Hindi).^[43][49] This departure was criticised by film journalist Sreedhar Pillai, who derided the lyrics of "O Podu" as "pure gibberish".^[49]

The music received positive reviews from critics. Sify wrote that Bharadwaj's music was the film's only saving grace.^[30] Writing for Rediff, Pearl stated that the music director was "impressive".^[62] Malathi Rangarajan of The Hindu said that the song by Anuradha Sriram has given the term "O! Podu!", which has been part of the "local lingo" for years, a "new, crazy dimension".^[24] The song enjoyed anthem-like popularity^[63][64] and according to V. Paramesh, a dealer of film music for 23 years, sold like "hot cakes".^[65] It earned Rani—on whom the song was picturised—the moniker "O Podu Rani".^[66] However, the song's picturisation attracted criticism. In an article that scrutinised and decried the high level of vulgarity depicted in south Indian films, Sudha G. Tilak of Tehelka wrote that hit tracks like "O Podu" were "obvious in their debauched suggestiveness".^[67]

In 2009, Mid Day wrote, "O podu is still considered the cornerstone of the rambunctious koothu dance".^[68] In 2011, The Times of India labelled the song an "evergreen hit number".^[69] Following the internet phenomenon of "Why This Kolaveri Di" in 2011, "O Podu" was featured alongside "Appadi Podu", "Nakka Mukka" and "Ringa Ringa" in a small collection of South Indian songs that are considered a "national rage" in India.^[70][71]

Release and reception

The film, which was supposed to be released on 14 April 2002 coinciding with the Tamil New Year, was released two days early on 12 April, apparently to capitalise on weekend collections.^[33][72] Gemini was released alongside Vijay's Thamizhan, Prashanth's Thamizh and Vijayakanth's Raajjiyam.^[73] The film was released across Tamil Nadu with 104 prints, the most for a Vikram film at the time of release.^[74] On the day of release, the film premiered in Singapore with the hero, heroine, director and producer in attendance.^[32] AVM sold the film to distributors for a "reasonable profit" and marketed it aggressively.^[5][75] They organised promotional events at Music World in Chennai's Spencer Plaza, Landmark and Sankara Hall, where Vikram publicised the film signing autographs.^[33] Since "O Podu" was such a hit among children, AVM invited young children to write reviews,^[76] and gave away prizes.^[77] In 2006, Saran revealed in a conversation with director S. P. Jananathan that his nervousness rendered him sleepless for four days until the film was released.^[78]

Critical response

Vikram (top) received praise for his performance, while the script by Saran (bottom) received criticism.

Gemini received mixed reviews from critics. Malathi Rangarajan of The Hindu wrote that the "Vikram style" action film was more of a stylised fare as realism was a casualty in many sequences. She added that while the credibility level of the storyline was low, Saran had tried to strike a balance in making a formulaic film.^[24] Pearl of Rediff.com lauded Saran's "racy" screenplay but found the plot "hackneyed" and reminiscent of Saran's Amarkalam. The critic declared, "Gemini is your typical masala potboiler. And it works."^[62] In contrast, Sify was critical of the film and wrote, "Neither exciting nor absorbing Gemini is as hackneyed as they get. [...] Saran should be blamed for this inept movie, which has no storyline and has scant regard for logic or sense."^[30]

The performance of the lead also earned mixed response. Malathi Rangarajan analysed, "Be it action or sensitive enactment, Vikram lends a natural touch [...] helps Gemini score. [..] With his comic streak Mani makes himself a likeable villain."^[24] Kalabhavan Mani's mimicry and portrayal of a villain with a comic sense received acclaim from the critics and audience alike.^[72][79] Rediff said, "The highlight in Gemini is undoubtedly Kalabhavan Mani's performance. [...] As the paan-chewing Gemini, Vikram, too, delivers a convincing performance."^[62] However, Sify found the cast to be the film's major drawback and scrutinised, "Vikram as Gemini is unimpressive [...] Kalabhavan Mani an excellent actor hams as he plays a villain [...] Top character actor Murali is also wasted in the film."^[30]

Following the film's success, Vikram was compared with actor Rajinikanth. D. Govardan of The Economic Times wrote, "The film's success has catapulted its hero, Vikram as the most sought after hero after Rajinikanth in the Tamil film industry today".^[75] Rajinikanth, who saw the film, met Vikram and praised his performance.^[54] Saran told in an interview that Rajinikanth was so impressed with the songs, he predicted the film's success in addition to considering Rathod for a role in his film Baba (2002).^[5][80] The film's premise of an outlaw reforming his ways was appreciated. D. Ramanaidu of Suresh Productions—the co-producer of the Telugu remake—said, "The story of a rowdy sheeter turning into a good man is a good theme".^[81] In August 2014, Gemini was featured in a list of "Top 10 Tamil Gangster Films" compiled by Saraswathi of Rediff.com.^[82]

In an article discussing the rise of the gangster-based film becoming a genre in itself, Sreedhar Pillai wrote in a reference to Gemini:

The hero is an all out villain, who is daringly different but the director makes him dream of those lush Switzerland songs (our hero then is clad in designer wear). The rowdies in the film have very highly educated girls from affluent family lusting after them ... Bachchan of "Deewar" or Shah Rukh of "Baazigar" took to crime because they were wronged. Nowadays the Geminis and Nandas of Tamil cinema indulge in crime for the heck of it.^[34]

Box office

Gemini was a box office success and became the biggest hit of the year in Tamil.^[83] Made on an estimated budget of ₹40 million (equivalent to ₹110 million or US$1.6 million in 2016), the film grossed more than ₹200 million (equivalent to ₹530 million or US$7.9 million in 2016).^{[lower-alpha 3][84]} The film's success was largely attributed to the popularity of the song "O Podu".^[44][85][86] D. Govardan of The Economic Times stated, "A neatly made 'masala' (spice) film, with the song O Podu.. as its USP, it took off from day one and has since then not looked back".^[75] Vikram, who was a struggling actor for almost a decade, credited Gemini as his first real blockbuster.^[23] Sreedhar Pillai said that a good story, presentation and peppy music made it a "winning formula"^[87] and declared "Gemini has been the biggest hit among Tamil films in the last two years".^[34] However, the sceptics in the industry dismissed the film's success as a fluke.^[60]

The film ran successfully in theatres for more than 125 days.^[81] Since most Tamil films released on the preceding Diwali and Pongal were not successful, Gemini helped the industry recover.^[75] Outlook wrote, "Gemini has single-handedly revived the Tamil film industry."^[88] The box office collections revived the fortunes of theatres that were on the verge of closure. AVM received a letter from the owner of New Cinema, a theatre in Cuddalore, who repaid his debts with the revenue the film generated.^[5] Abirami Ramanathan, owner of the multiplex Abhirami Mega Mall, said that Gemini's success would slow down the rapid closure of theatres from 2,500 to 2,000.^[77] Following the success of the film, Saran named his production house "Gemini Productions", under which he produced films including Aaru (2005), Vattaram (2006) and Muni (2007).^[89]

Accolades

Legacy

Encouraged by the film's success and wide-reaching popularity, Saran remade it in Telugu as Gemeni.^[95][96] It is the only film Saran made in a language other than Tamil.^{[lower-alpha 4]} The remake starred Venkatesh and Namitha in the lead roles,^[98] while Kalabhavan Mani and Murali reprised their roles from the Tamil version.^[99] Most of the crew members were retained.^[6] Posani Krishna Murali translated the dialogues to Telugu.^[100] The soundtrack was composed by R. P. Patnaik, who reused most of the tunes from the original film.^[99] Released in October 2002,^[99] the film received lukewarm response and failed to repeat the success of the original.^[101][102] In 2013, a Kannada remake was reported to have been planned with Upendra in the lead, but he dismissed the reports as rumours.^[103]

In September 2002, Gemini was screened as part of a six-day workshop jointly conducted by the Department of Journalism and Communication and the Mass Communication Alumni Association of the University of Madras; it focussed on the impact of cinema on society.^[104] A game-based reality show for children, which was aired between 2003-2004, was titled "O Podu". AVM was involved in the show, which was produced by Vikatan Televistas and directed by Gerald. The show was broadcast for 26 weeks on Sun TV on Sundays with Raaghav as its anchor.^[105][106] In September 2003, physical trainer Santosh Kumar played "O Podu" among a range of popular music as part of a dance aerobics session in a fitness camp held for the Indian cricket team at Bangalore.^[107]

When Vikram was signed up as the brand ambassador of Coca-Cola in April 2005, the commercials featured him playing characters from different walks of life. One among them was a "rowdy role", the essence for which was taken from the character Gemini.^[108] During the run-up to the 2006 assembly election, Chennai-based journalist Gnani Sankaran began a social awareness movement to prevent electoral fraud and named it "O Podu" as a short form of "Oatu Podu" meaning "cast your vote".^[109][110] The movement urged the electorate to exercise the right to reject candidates under Section 49-O of The Conduct of Election Rules, 1961, wherein a voter, who has decided not to vote for anyone, can record the fact.^[111][112] For this purpose, the people behind "O Podu" also urged the election commission to facilitate a separate button on the electronic voting machine.^[113]

During the 2010 Asia Cup, a Sri Lankan band performed "O Podu" at the India vs. Pakistan cricket match held in Dambulla.^[114] In July 2011, Vikram inaugurated "Liver 4 Life", an initiative launched by MIOT Hospitals to create awareness of the Hepatitis B virus. As the campaign was targeted at school and college students, the organisers tweaked the term "O Podu" into "B Podu" and made it the event's tagline to capitalise on the song's immense appeal.^[63][115] In a comical sequence in the film, Dhamu's character claims to be an expert of a martial art form named "Maan Karate" (Maan means "Deer"), which is actually the art of running away like a deer when in danger.^[116] The phrase became famous and was used to name the 2014 comedy film Maan Karate because whenever there is a problem in his life, the hero (played by Sivakarthikeyan) fails to face them and runs for cover instead.^[117][118]

Explanatory notes

Further reading

• C. K. Gandhirajan (2004). Organised Crime. A. P. H. Publishing Corporation. pp. 124–128. ISBN 9788176484817. 

References

External links

• Gemini at the Internet Movie Database
• Gemini at Rotten Tomatoes