Agora SA

Agora S.A.
Traded as WSE: AGO
Industry Mass media
Founded Warsaw, Poland (1989)
Headquarters Warsaw, Poland
Key people
Wanda Rapaczyński Executive Chairman, Adam Michnik Co-founder
Products Gazeta Wyborcza
Revenue Increase PLN 1.3 billion (2012)[1]
Increase PLN (38,734) million (2012)[1]
Increase PLN (23,341) million (2012)[1]
Number of employees
3613 (2012)

Agora Spółka Akcyjna or Agora SA is a Polish media company. Agora and Gazeta Wyborcza (English: Electoral Gazette) were created on the eve of the parliamentary elections in 1989. Gazeta became the first independent newspaper in Poland, while Agora grew into one of the largest and most renowned media companies in Poland. Since 1999 Agora's shares have been listed on the Warsaw Stock Exchange.

Agora's activities include newspapers, advertising, cinemas, radio, various online services, magazines, books and more.

Agora's business

Agora's flagship business is Gazeta Wyborcza - Poland's largest quality daily, which has 3.48 million readers,[2] and sells 257 thousand copies every day.[3] "Gazeta" combines a national newspaper with regional pages and thematic supplements. In 2012 "Gazeta's" advertising sales reached PLN 202.9 million, while its share in the newspaper advertising market was 36.5%.[4]

Agora also publishes a free newspaper Metro,[5] the third most read nationwide daily in Poland.[2] Currently, Metro distributes 348 thousand copies[6] in 18 Polish cities. It is the only free nationwide daily in the Polish newspaper market.[7]

Agora is also present in the outdoor advertising through its subsidiary company AMS[8] - one of the leading players in out-of-home advertising. AMS offers a broad array of premium panels, such as backlights, citylights on public transportation shelters, city-scrolls and classic billboards, transit advertising on buses and large format wall-mounted panels on buildings as well as CitiINFOTv panels installed in Warsaw Metro cars and buses. In 2012, the advertising sales of AMS reached PLN 162.1 million and its share in the outdoor advertising market stood at almost 30%.[9]

Agora owns a majority stake in Helios - the second largest cinema operator in Poland. Helios was established in 1993 and following acquisitions (including the 5 multiplex cinemas under the Kinoplex brand in 2007) it operates 31 cinemas in Poland including 30 multiplexes and one traditional cinema. As of 31 December 2012, Helios cinemas offered a total of 166 screens and almost 356 thousand seats.

Currently, Agora owns over several dozens of themed, classified, entertainment and social services belonging to the group:,, and as well as portals and classified services and

Agora also offers Internet film series and content from its Internet services by means of mobile technology. Online advertising service agencies include,,, and At the end of 2012, the total reach of Group's Internet services amounted to 59.1%, to 11.4 million users,[10] allowing Group to become the third biggest portal in Poland.

Agora owns a group of local radio stations operating under two brands: Złote Przeboje (English: Golden Hits) and Rock Radio (modern rock format - formerly Roxy FM, playing varied indie music), a regional news station TOK FM, and an Internet radio platform Tuba with the service tuba FM which was the first one in Poland to offer its users creation and sharing of radio channels.

Publishing activities of Agora comprise several color magazines on topics including shopping, interior design, culinary, parenting and lifestyle issues. Combined paid circulation of Agora's monthlies in 2012 was over 875 thousand copies.[11]

Currently, apart from the standard activity such as publishing and distribution of book series, the company operates in new fields such as co-production and distribution of large-screen movies (for example Drogówka) as well as co-production of cultural events including (Woody Allen's concert in Warsaw).

Agora tried to build its own group shopping portal This was closed on 2 January 2014.

Gazeta Wyborcza

Main article: Gazeta Wyborcza

Gazeta Wyborcza was founded in 1989 as the platform for the first democratic parliamentary elections. It was created by a group of journalists and activists of the underground democratic opposition press. Since the beginning, the newspaper's Editor-in-Chief has been Adam Michnik, an intellectual and prominent member of democratic opposition in the 60-80's.

The online edition of Gazeta Wyborcza - - is one of the most popular websites of press titles in Poland.
Type of site
Web portal
Available in Polish
Owner Agora SA
Alexa rank Negative increase 423 (January 2014)[12]
Commercial yes provides online news from Poland and the world, published in themed Internet services: News, Technology, Woman, Education, which are visited every month by slightly over 12 million readers. Regional news is provided by local services. Currently local services comprising group reach nearly 3 million people monthly.

The content published in portal is created by the editorial teams of and the journalists from Agora Radio Group, who work together in a newsroom. The editorial teams may also use a TV studio where news information and entertainment materials are shot, for example, editorial cycles, interviews, news programs for and Internet television The content from the websites comprising are available in mobile versions as well as applications for smartphones (" for iPhone") and for Samsung TV sets.

As the first portal in Poland, initiated live transmission of the important events and now includes other editorial and audiovisual materials.

The company operates Internet forums - and the blog platform, as one of the largest portals in Poland, also syndicates content from providers abroad including Microsoft, Google, Opera Software, Dailymotion and VideoJug.

Record label

Since 2007 Agora SA releases musical albums, DVDs and special box sets of such artists as Kayah, Maciej Maleńczuk, Wojciech Waglewski, Voo Voo, Ewa Bem, Edyta Górniak, Marek Kościkiewicz, Marek Dyjak, Fisz, Emade, Pustki, Dagadana, Cool Kids of Death, Magda Navarette, Lech Janerka, Maria Peszek, Muniek Staszczyk and Hey among others.[13][14][15][16]

Agora SA releases albums formally as books (including ISBN number),[17] as of VAT value for musical albums in Poland is 22% (in contrast VAT value for books is 0%).[18][19] That enables the albums to be charted on OLiS (Official Sales Chart). Although many of Agora SA releases was certified Gold and Platinum by Polish Society of the Phonographic Industry (ZPAV).[20][21]

See also


  1. 1 2 3 Agora (April 2007). "Annual Report 2006" (PDF). Agora. Retrieved 2007-10-18.
  2. 1 2 Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CPW index (daily readership), Jan-Dec 2012, N=48 191
  3. ZKDP, average daily copy sales, Jan-Dec 2012;
  4. Consolidated financial statements according to IFRS, 4Q 2012; ad market share: Agora, estimated data corrected for average discount rate based on the monitoring of Agora and Kantar Media, the data include paid-for and free dailies;
  5. "Dziennik Metro".
  6. ZKDP, copies distributed, January–December 2012
  7. Distributed every day (Monday through Friday)
  8. AXE. "".
  9. Consolidated financial statements according to IFRS, 4Q 2012, ad market share - IGRZ
  10. Megapanel PBI/Gemius, December 2012, group: reach and real users
  11. ZKDP, copy sales, Jan-Dec 2012;
  12. " Site Info". Alexa Internet. Retrieved 2014-01-01.
  13. "Muzyka". gazetapl.
  14. "Płyta Waglewski Fisz Emade - "Męska muzyka" - Onet Muzyka".
  15. "Agora wyda płytę Ewy Bem".
  16. "Agora wyda nową płytę Edyty Górniak".
  17. "Waglewski, Fisz, Emade : męska muzyka : koncert w Fabryce Trzciny.".
  18. "ZPAV :: Opłaty za muzykę - Muzyka w biznesie - Dowiedz się więcej".
  19. "Czy twórca utworu muzycznego, nieprowadzący działalności gospodarczej, musi odprowadzić podatek VAT i instalować kasę fiskalną, jeżeli swój utwór nagrany na płycie sprzedaje przez Internet?".
  20. "ZPAV :: Bestsellery i wyróżnienia - Wyróżnienia - Złote płyty CD - Archiwum".
  21. "ZPAV :: Bestsellery i wyróżnienia - Wyróżnienia - Platynowe płyty CD - Archiwum".

External links

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