Available in English
Founded March 25, 2002 (2002-03-25)
Dissolved February 19, 2016 (2016-02-19)
Headquarters Santa Monica, California, United States
Owner IGN
Founder(s) Geoffrey R. Grotz, Brandon Jones
Industry Video game journalism
Alexa rank Decrease 16,174 (January 2016)[1]
Registration Optional
Current status Succeeded by Easy Allies

GameTrailers (GT) was an American video gaming website created by Geoffrey R. Grotz and Brandon Jones in 2002. The website specialized in multimedia content, including trailers and gameplay footage of upcoming and recently released video games, as well as an array of original video content focusing on video games, including reviews, countdown shows, and other web series.

GameTrailers was acquired by Viacom in November 2005; under its ownership, GameTrailers also produced a television series, GameTrailers TV with Geoff Keighley, for sister property Spike TV. In 2014, the site was acquired by Defy Media. In February 2016, the site was shut down; rights to GameTrailers' brand and content were sold to IGN Entertainment, which continues to run its YouTube channel.

Business history

GameTrailers was founded by Geoff Grotz and Brandon Jones in 2002. Jon Slusser and his company Hornet Animation invested in the startup, and Jon took over as CEO. The company was then acquired by MTV Networks in November 2005 for an undisclosed sum.[2]

In 2007, MTV Networks restructured its entertainment division, merging and into, and grouping this new property, GameTrailers and Xfire, into Spike Digital Entertainment, with Jon Slusser as the new SVP in charge, Geoff Grotz as Vice President of Product Development, and Brad Winters as the new general manager of[3]

In June 2014, GameTrailers was purchased by Defy Media.[4] Soon after it was reported that senior members of GameTrailers were fired, which is about two-thirds of full-time staff.[5] On February 8, 2016, GameTrailers was shut down.[6]

On March 21, 2016, a majority of the remaining staff at GameTrailers launched a series of new Patreon-supported channels under the new name Easy Allies.[6] On May 17, 2016, it was announced that IGN Entertainment had acquired GameTrailers' brand and back catalog. The company will continue to maintain GameTrailers' YouTube channel, uploading archived original content, and posting new trailers via the channel.[6]

Original content

GameTrailers' first version of its magazine style show was GT Weekly and premiered in August 2005, hosted by Amanda MacKay and Daniel Kayser. After 44 episodes, in March 2007, the show was rebranded as GameOne and given a live chat where viewers could talk about the show.

In February 2007, ScrewAttack started providing content including Top Tens, Video Game Vault entries and episodes of Angry Video Game Nerd for GameTrailers. Shortly after, Spike's Game Head also started to cooperate with GameTrailers.

On January 25, 2008, GameOne was replaced by GameTrailers TV, the rebranded version of Spike TV's Game Head, still hosted by Geoff Keighley, but produced by GameTrailers and co-hosted by Amanda MacKay and Daniel Kayser. The show appeared at 12:30 AM on Spike every Thursday night.[7]

List of shows hosted by GameTrailers

Invisible Walls

Invisible Walls
Hosted by Ryan Stevens
Marcus Beer
Shane Satterfield (Most episodes until Episode 238)
Genre Video gaming
Language English
Updates Weekly (Fridays)
Length Approximately 30-90 minutes
Camera Rich Brown
Video format MP4
Audio format MP3
No. of episodes 284 (excluding special episodes and other videos)
Debut March 14, 2008
End date January 17, 2014
Provider GameTrailers
Website Invisible Walls on GameTrailers

Invisible Walls was a video blog/podcast run by the staff of GameTrailers with director of editorial Ryan Stevens as the main host and freelance journalist Marcus Beer, who originally came to the show on a biweekly basis as the ever-angry character "Grumpy McGrump", as co-host. The podcast was originally hosted by former editor-in-chief Shane Satterfield until he left GameTrailers after Episode 238.[8] They were often joined by a rotating panel of GT editors including Justin Speer, Daniel Bloodworth, Mike Damiani, Patrick Morales, Chris Nguyen, and (formerly) Miguel Lopez. The show's debut episode was recorded on March 13, 2008 and published the following day.[9] The podcast was a semi-round table discussion show in which the GameTrailers staff members discussed various ongoings in the video game industry, including new video game releases and controversies.

The show underwent a couple of major overhauls throughout its run; for its one-hundredth episode, the show introduced new visual graphics (including new avatars for the cast designed by iam8bit, a new intro also done with iam8bit, and a new logo) and stopped censoring profanities.[10] On the show's two-hundredth episode, which was streamed and recorded live for the milestone occasion, the show began recording with the hosts on-camera and the hosts' avatars were no longer used,[11] although the hosts were seen recording on-camera for Episode 150 and had to record themselves without being seen one last time on Episode 201, due to not having cameras on hand at the 2012 Game Developers Conference and for the new Invisible Walls studio to be prepared.

The podcast ended after publishing Episode 284 on January 17, 2014.[12] It was initially replaced by a short-lived show called Thanks for Playing!, which lasted until April 25, 2014,[13] with a true final episode published on June 27, 2014.[14] A later revival podcast called GT Time, which features some of the Invisible Walls regulars including Damiani and Bloodworth, debuted on March 14, 2014[15] (which is coincidentally the six-year anniversary of the debut episode of Invisible Walls).

Other shows

This list is incomplete; you can help by expanding it.

^* Also available as a podcast.


  2. "MTV Networks Acquires". Retrieved December 12, 2008.
  4. Farokhmanesh, Megan (June 9, 2014). "GameTrailers, Addicting Games and Shockwave acquired by Defy Media". Polygon. Vox Media. Retrieved June 14, 2014.
  5. Plante, Chris (June 13, 2014). "Layoffs hit GameTrailers day after E3". Polygon. Vox Media. Retrieved June 14, 2014.
  6. 1 2 3 Sarkar, Samit (2016-05-17). "IGN acquires GameTrailers, will maintain archive of all content (update)". Polygon. Retrieved 2016-09-20.
  7. "GTTV Premiere - Tune In". Retrieved December 12, 2008.
  8. "Invisible Walls, Episode 239". GameTrailers. January 25, 2013. Retrieved January 26, 2013.
  9. "Invisible Walls, Episode 1". GameTrailers. March 14, 2008. Retrieved October 29, 2012.
  10. "Invisible Walls, Episode 100". GameTrailers. March 27, 2010. Retrieved March 29, 2010.
  11. "Invisible Walls, Episode 200". GameTrailers. March 3, 2012. Retrieved July 7, 2012.
  12. "Invisible Walls, Episode 284: Preparing to Die". GameTrailers. January 17, 2014. Retrieved June 21, 2014.
  13. "Thanks for Playing - Video Game Discussions". GameTrailers. January 17, 2014. Retrieved June 21, 2014.
  14. "Thanks for Playing! - Bloodbourne Again". June 27, 2014. Retrieved September 2, 2014.
  15. "GT Time: We're Podcasting Again!". GameTrailers. April 14, 2014. Retrieved September 2, 2014.
  16. "Rob Slusser on Twitter". Twitter.
  17. "GT News - YouTube". Retrieved 2016-06-06.

External links

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