Florencia Bertotti starring as Florencia 'Flor' Fazzarino-Santillán Valente in the Argentine soap opera Floricienta.
Created by Cris Morena
Starring See Cast and characters below
Opening theme Floricienta (1)
Corazones al Viento (2)
Florencia Bertotti
Country of origin Argentina
Original language(s) Spanish
No. of seasons 2
No. of episodes 361
Running time 45 min
Original release 15 March 2004 – 2 December 2005
Followed by Alma Pirata
External links

Floricienta (known in English as Cinderella) is an Argentine family friendly telenovela based on the Cinderella story. It originally aired from 2004 to 2005, but continues to be broadcast in almost 70 countries. Some international channels airing Floricienta are TVE International, Disney Channel Latino, and Disney Channel Europe. It is also available in the United Kingdom on the BSKYB satellite line-up.

The lead roles were portrayed by two-time Martin Fierro-Award winning actress Florencia Bertotti, and Juan Gil Navarro, Isabel Macedo and Benjamin Rojas. The show was created by Cris Morena and was produced by Cris Morena Group in association with RGB Entertainment.

The series become a global phenomenon for children and teens throughout Latin America, Israel and various parts of Europe. Floricienta has been compared with Hannah Montana since both were huge crossover acts, having enormously popular shows on television and selling out stadiums.

The telenovela spawned over 200 licensed products. The tour was attended by over 1 million people in Latin America and Israel including over 100 concerts in Teatro Gran Rex, ten shows in Luna Park stadium and four at Estádio Velez, all in Buenos Aires.

The show was adapted by Bandeirantes in Brazil (Floribella), SIC in Portugal, TVN in Chile, RCN Televisión in Colombia and Televisa in Mexico. In an interview with Radio 10, Cris Morena announced she sold the American rights for Disney.


When it seemed Cris Morena couldn't top her previous hits, she surprised again with Floricienta, which was her biggest hit since Chiquititas '98 in Argentina and her biggest international hit alongside Rebelde. The title, Floricienta, is a mix of Flor (the main character, Florencia, nickname) with Cenicienta (Cinderella).

Floricienta was a modern re-telling of Cinderella. The story was especially developed by Cris as a starring-vehicle for Florencia Bertotti which was cherry-picked by the producer.[1]

There are a few similarities between the show and another Cinderella modern re-telling, the movie A Cinderella Story such as the Converse sneakers instead of the glass slipper but the movie and the show were in production at the same time (Floricienta premiered on Canal 13 in May 2004 while the movie debuted in the United States in July).

Floricienta was critically acclaimed for its fun storyline and dialogues, creative editing and post-production and the charisma of the main actress, Florencia Bertotti, and became the biggest licensing brand in Argentina in 2004 and 2005. Over 300 licensed products were available during the shows two-years run and even Floricienta branded apples were put on market.[2]

Floricienta started with 14 points in its first episode and by the first season finale the show achieved ratings of over 30 points with the death of Federico at the end of the first season, being the biggest Cris Morena produced hit in history, even topping Chiquititas 98 ratings. The first season was the highest-rated afternoon-slot show in Canal 13 history.[3]

After the huge twist in the end of the first season, many fans of Federico didn't liked how the story turned out after his death and drifted away from the show. The ratings for the second season suffered because of that but the show continued to be huge and won its time-slot. The TV show ended with Floricienta marriage in front of a huge live audience and the finale was also a hit, with 25 points.

Floricienta, as most Cris Morena productions, had huge Broadway style live musical in Teatro Gran Rex during the Winter vacations. Demand for tickets were extremely high with some concerts selling out in less than five minutes. In 2004, to satisfy the demand, the cast played two concerts at Estádio Velez Sarsifield with over 80.000 people attending.

In 2005, another musical was done and it was also a huge success with tickets selling out in minutes. Because of this, eight extra shows were played in Luna Park stadium in Buenos Aires. After the show ended, the complete cast (with the exception of Fabio DiTomassio who pulled out after disagreements with the production company) waved goodbye in front of 40.000 people at another sold out concert at Vélez Sársfield stadium. The musical was also presented in Rosario, La Plata and Mar del Plata.

The two Floricienta albums were also very successful, with the first album being the third best-selling album in 2004 and the 10th best-selling album in 2005 and with the album from the second season being the biggest seller in 2005 according to CAPIF.

Floricienta was also a huge phenomenon in most of Latin-America where it was aired by broadcast channels and at the Disney Channel, where it was as popular as the American shows such as Hannah Montana and That's So Raven. While Rebelde was, without a doubt, Cris' biggest hit in Latin America, Floricienta was the first original CMG production that achieved phenomenal success on the continent (since Rebelde was a remake by Televisa co-produced with CMG). The cast sold out huge stadiums all over Latin America, including Mexico, where no Argentine show had ever achieved such a huge success (even though the show had only aired on cable). The show cast also sold out concerts in Tel-Aviv, Israel although the success didn't reach Rebelde Way-level of hysteria in the country. Over 1 million people attended Floricienta tour in Argentina, Mexico, Venezuela, Dominican Republic, Israel, Guatemala, Peru, Bolivia, Uruguay among many other territories.[4]

Floricienta, alongside Rebelde, was the biggest youth-oriented show in Latin America in 2004-2005 being aired in every single country and selling out stadiums in Central America, South America and North America.

In 2004, a Brazilian version was produced, named Floribella. It doubled the ratings of Rede Bandeirantes at its timeslot, over 40 products were released and the two CDs achieved platinum certifications. In 2005, a Portuguese version was also aired at SIC and was a massive hit. The first CD was one of the most CDs sold on the Portugal´s story and over 150 products were released in the country. Because of the massive success of the show, SIC bought the rights to 3 other Cris Morena shows: Alma Pirata, Rebelde Way (currently on air) and Chiquititas (aired in 2007).

A version from Chile (also called Floribella) was also produced with great acceptance and the Mexican version (Lola...Érase una vez) also did well. There was also a Colombian version and the rights were bought for Greece, Russia, among other countries.

In an interview with Radio 10 in February 2009, Cris revealed Disney had bought the rights for an American remake.[5]


Floricienta is loosely adapted from the story of Cinderella (Cenicienta, in Spanish-speaking countries) and also presents some comparisons to the film The Sound of Music. The plot revolves around Florencia (Flor), a poor but dreamer, rash, vivacious, cheerful and happy Italian Argentine girl whose life changes when she meets Federico Fritzenwalden, the older son of a very rich German Argentine family whose parents died in an accident. Federico is the head of the family and has 5 younger siblings (Nico, Franco, Maia, Martín, Tomás) living with him in a big house. Fede has a bitter, cold, strict, rigid and lonely personality until he falls in love with Flor upon meeting her. But Fede has a girlfriend, Delfina (the witch), who wants Federico's money. Federico's brothers hate Delfina, but when Flor comes to the Fritzenwaldens' residence, hired by Fede as the nanny, everybody loves her.

Floricienta was influenced by the original Cinderella story in many ways:

At the end of the first season, the show has a big twist.

Federico, after realizing that his girlfriend Delfina was lying to him all the time, leaves her at the church during their wedding and goes to Flor. Then after a while he dies in an accident, saving Maximo Calderon de la Hoya who then gives his Body to Federico's soul. In the second season Flor falls in love with Maximo and they get married in the end. They also have 3 children and a very strong love that came from the part of Fede inside Max.


Season 1

Season 2

First season worldwide broadcasts

Country TV Network(s) Series Premiere Weekly Schedule Notes Latest Episode
Argentina Argentina Canal 13
March 15, 2004
March 1, 2012
6:00 PM 5.30 PM
18:30 PM / 7 PM
Monday to Friday December 2, 2005
December 21, 2012
Guatemala Guatemala Canal 13 (Guatemala) weekends 10 am - 12 am.
Italy Italy Cartoon Network April 7, 2008 17.30 PM Changed name - "Flor, speciale come te" May 5, 2009
  Latin America, Spain Disney Channel December 2004 - January 2005 1:00, 4:00, 6:00, 8:30, 10:00 PM September 2007
Israel Israel Jetix

Fox Kids

7:00 PM First season - Fox Kids

Second season - Jetix

August 31, 2006
Spain Spain TVE1 / TVE2, Disney Channel, Sony Entertainment Television en VEO The first season is available on official DVD's
  Europe, Asia, Africa TVE Internacional 4:40 PM August 2007
Venezuela Venezuela La Tele 7:00 PM 2nd season on RCTV
Peru Peru ATV
Greece Greece ET1,
Star Channel
2013 2014
July 9, 2012
02:30 PM
Saturdays and Sundays at 12:00
Star Channel earned the rights to reair the series November 2007, still on air
Hungary Hungary RTL Klub February 1, 2005 3:40 PM Monday-Friday Reruns on Hálózat TV, Sorozat+ and Poén!
Ecuador Ecuador Ecuavisa 2nd season on Teleamazonas
Bolivia Bolivia Red Uno
Dominican Republic Dominican Republic Antena Latina - Canal 7
Lithuania Lithuania BTV Changed name - "Pelenės istorija"
Costa Rica Costa Rica Repretel Canal 6
Panama Panama TVN
Paraguay Paraguay Telefuturo
August 9, 2004
August 13, 2012
5:00 PM Monday to Friday May 10, 2005
January 10, 2013
El Salvador El Salvador TCS Canal 4
Mexico Mexico Disney Channel 7:00 PM weekends
Canada Canada Nuevo Mundo Television
Cyprus Cyprus ANT1 Cyprus July 2007 Season 1: Weekdays 19:00, Season 2: Monday-Friday 14:00
Kosovo Kosovo KTV January 2007 17:30 p.m.Monday-Friday
Portugal Portugal SIC, Disney Channel, SIC K 23:30 p.m Monday-Friday
Bosnia and Herzegovina Bosnia and Herzegovina OBN January 2008 4:00 PM Monday-Friday
Puerto Rico Puerto Rico United States United States CaribeVisión, March 31, 2008 6:00 PM Monday-Friday
  French Speaking Europe & Africa Cartoon Network April 7 & 14, 2008 5:30 PM, 6:45 PM October 14, 2010
Ukraine Ukraine Novy TV February 2005, 2006 approx. 16:30 PM Monday - Friday
Albania Albania Shijak TV November 2009 Monday - Friday
Chile Chile Disney Channel March 2006 Monday - Friday 19:00 PM October 4, 2007
Romania Romania Kanal D November 2011

Second season worldwide broadcasters



1ª temporada (First season)

2ª temporada (Second season)

Also performed in the series's episodes but instead found in the Theater 2005 CD are:

Theater 2004

Theater 2005

Floricienta's products and live shows

The producers, CMG/RGB Entertainment, have launched CDs, DVDs, and a huge range of products trademark, and licensed merchandise. They also produced live shows presenting the main actors of the TV show in a musical-play related to the program's plot. Floricienta, the live show got a high rate of acceptance and massive audience going to each live show in tour in Argentina, all of them got sold-out in minutes, and moreover, due to the high rates of audience at international levels, they launched the tour by visiting other countries overseas as well.


Floricienta and her music band transcended TV screens and offered live performances in theater play- format (in Argentina) and concerts-musicals format including almost all the cast in many Latin American countries and in Israel. During these successful tours, actors could meet their fans face to face, gave interviews, TV and radio reports, press conferences, awards for records delivering, etc.


During these years Floricienta presented successful live shows in Argentina.


Floricienta was successful in Israel in 2004-2005


The Tour of Dreams 2006 visited many countries with sold out records in the most important cities of these countries:


Two and a half years after this soap opera ended, Floricienta:The Tour of Dreams 2007 visited Mexico for the first time. Even though the time distance, it had such a great success and acceptation of the Mexican audience, Floricienta: The tour of Dreams in Mexico, was absolutely profitable to stir up Floricienta's feelings fans. This tour was presented in these important Mexican cities:


Floricienta has so far 7 CDs. These are:


Music videos

Television specials


External links

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