Equitana is a trade fair organization for equestrian sports. This bi-annual trade fair first opened in 1972 in Essen, Germany, and holds events in Germany, the United States and Australia.


The 2009 fair was held on 14–21 March at Essen fairground.[1] More than 850 exhibitors from 30 countries registered for the trade fair, which was visited by 213,000 visitors from Germany and around the world. Equitana is one of Germany's most visited trade fairs.[2]

On 31 March 2010 it was announced that Equitana had entered into a ten-year contract to ensure that Essen which will remain the “horse world’s trade fair capital“ for another five events until the year 2019.[2]

The 2011 Equitana took place on 12–20 March 2011. In 2010, Equitana will host a festival of equestrian sports, and in 2013 the Equestrian Sports World Fair will return to Germany.[3]

United States

There was also Equitana USA, a similar trade fair that was held in Louisville, Kentucky.[4]


Equitana expos have been held biennially in Melbourne since 1999, attracting more than 50,000 visitors per event. In 2004, the event won a Victorian Tourism Award in the Major Event or Festival category.[5]

The event has also been held in Brisbane in 2002 and since 2011 has been held biennially at Sydney Showgrounds, alternating each year with the Melbourne Showgrounds.[6][7]

In 2014 Equitana returned to the biannual format. In 2016 Equitana will be held at Melbourne Showgrounds from 17 - 20 November.


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