Easy (Cro song)

"Easy"
Single by Cro
from the album Raop
Released March 23, 2012 (2012-03-23)
Format CD single, digital download
Genre Pop, rap
Length 02:53
Label Chimperator
Writer(s) Cro
Producer(s) Cro
Certification GER: Platinum
Cro singles chronology
"Easy"
(2012)		 "Du"
(2012)
Maxi Edition

"Easy" is the debut single of German rapper Cro. A pop and rap song, it was produced by Cro. The lyrics and musical composition are attributed to Cro. It was first released on the internet on November 23, 2011, was later released on his mixtape Easy, which was available for free download, and later re-released as the lead single from his debut album Raop on March 23, 2012 through Chimperator Productions.

"Easy" attained commercial success, reaching number two in Germany and number 4 in Austria. The song was promoted by an accompanying music video directed by Harris Hodovic. It reached Platinum in Germany in October 2012.

Content

In the first verse, Cro praises his rapping skills by comparing himself to Jay-Z and saying that he creates his instrumentals himself. He then changes the subject to the relationship with a woman and he gives reasons that would lead to him break up with her, such as marriage and pregnancy. In the end, he does leave her and is happy that she is no longer there.

In the lyrics, the word "easy" appears at the end of each verse, with a word that is based on it. For example, the words AC/DC and the phrase "erschieß sie" become "AC/D-Easy" and "ersch-Easy." The song does not have an actual chorus.

Production

Cro produced the beat for "Easy" himself and used a sample of Mieko Hirota's song "Sunny" and also modeled the lyrics after this song. The track reached Platinum in October 2012.[1][2][3][4][5][6]

Music video

The music video for "Easy" was directed by Harris Hodovic and premiered on YouTube on November 23, 2011. It shows a woman (played by the model Sula Starridou) who is rapping the lyrics instead of Cro as she is walking through an apartment in which many different situations are depicted which are oriented after the song. The location then moves outside, where the woman continues to rap while in a skatepark/riding a bike. As of February 2015, the video has been viewed 42 million times on YouTube.

Track listing

All tracks written by Cro. 

Digital download[7]
No. Title Length
1. "Easy"   2:53
2. "Easy" (Instrumental) 2:53
3. "Easy" (Acapella) 2:15
Total length:
 8:01
Maxi edition[9]
No. Title Length
1. "Easy"   2:53
2. "Hi Kids"   3:14
3. "Lieblingssong"   2:11
4. "Konfetti (feat. Ahzumjot & Rockstah)"   3:12
Total length:
 11:30

Charts and certifications

Weekly charts

Chart (2011–2012) Peak
position
Austria (Ö3 Austria Top 40)[10] 4
Germany (Official German Charts)[11] 2
Luxembourg Digital Songs (Billboard)[12] 3
Switzerland (Schweizer Hitparade)[13] 22

Year-end charts

Chart (2012) Position
Germany (Media Control AG)[14] 19

Certifications

Region Certification Certified units/Sales
Austria (IFPI Austria)[15] Platinum 30,000*
Germany (BVMI)[16] 3× Gold 450,000^
Switzerland (IFPI Switzerland)[17] Platinum 30,000^

*sales figures based on certification alone
^shipments figures based on certification alone

|}

References

  1. ↑ "Cro: Platin-Album & Gold-Singles". rappers.in (in German). October 5, 2012. Retrieved October 18, 2012.
  2. ↑ "Cro: Platin für "Easy", Gold für "Du"". Musikmarkt GmbH & Co. KG (in German). Musikmarkt Verlag GmbH. October 9, 2012. Retrieved October 18, 2012.
  3. ↑ Jansen, Kristof (October 4, 2012). "Platin- und Goldregen für Cro". Hiphop.de (in German). ManeraMedia GmbH. Retrieved October 18, 2012.
  4. ↑ "Cro: "Raop" und "Easy" erreichen Platinstatus, "Du" mit Gold". 16bars.de (in German). October 4, 2012. Retrieved October 18, 2012.
  5. ↑ Koll, Janiv (October 5, 2012). "Cro mit Gold und Platin ausgezeichnet". rap.de (in German). Joint Forces Media GmbH. Retrieved October 18, 2012.
  6. ↑ "Cro geht Platin [News]". splash-Festival.de (in German). splash! Entertainment AG. October 4, 2012. Retrieved October 18, 2012.
  7. ↑ "Easy". Amazon.de (in German). Amazon.com. March 23, 2012. Retrieved October 18, 2012.
  8. ↑ "Easy [Single]". Amazon.de (in German). Amazon.com. March 23, 2012. Retrieved October 18, 2012.
  9. ↑ "Easy Maxi Edition". Amazon.de (in German). Amazon.com. March 23, 2012. Retrieved October 18, 2012.
  10. ↑ "Austriancharts.at – Cro – Easy" (in German). Ö3 Austria Top 40. Retrieved October 18, 2012.
  11. ↑ "Offiziellecharts.de – Cro – Easy". GfK Entertainment Charts. Retrieved October 18, 2012.
  12. ↑ "Luxembourg Digital Songs - April 7, 2012". Billboard.
  13. ↑ "Swisscharts.com – Cro – Easy". Swiss Singles Chart. Retrieved October 18, 2012.
  14. ↑ "Top 100 Singles Jahrescharts 2012" (in German). VIVA. Viacom International Media Networks. Retrieved 5 January 2013.
  15. ↑ "Austrian single certifications – Cro – Easy" (in German). IFPI Austria. Enter Cro in the field Interpret. Enter Easy in the field Titel. Select single in the field Format. Click Suchen
  16. ↑ "Gold-/Platin-Datenbank (Cro; 'Easy')" (in German). Bundesverband Musikindustrie.
  17. ↑ "The Official Swiss Charts and Music Community: Awards (Cro; 'Easy')". IFPI Switzerland. Hung Medien.
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