De Morgen

De Morgen

De Morgen of November 26, 2007.
Type Daily newspaper
Format Berliner
Owner(s) De Persgroep
Editor An Goovaerts
Founded 1978 (1978)
Headquarters Arduinkaai 29
Brussels B-1000

De Morgen (Dutch for The Morning) is a Flemish newspaper with a circulation of 53,860.[1] The paper is published in Brussels, Belgium.

History and profile

De Morgen originates from a merger in 1978[2][3] of two socialist newspapers Vooruit (newspaper)[4] (meaning "Onwards" in English) and Volksgazet (meaning "People's Newspaper" in English). The Vooruit was founded in Ghent by Edward Anseele and appeared the first time on 31 August 1884, just before the foundation of the Belgian Labour Party (Dutch: Belgische Werklieden Partij) in 1885.

De Morgen was modelled on French daily Liberation.[5] The paper is published by De Persgroep which also publishes Het Laatste Nieuws.[6]

De Morgen presents itself as an independent and progressive newspaper and a more dynamic alternative to its two competitors in the Flemish market De Standaard and De Tijd. On the other hand, the paper is described as a leftist and socialistic publication.[2] According to the former editor-in-chief Yves Desmet, "the Flemish press was secularized" under the influence of De Morgen.[7]

The paper has won several prizes for its revolutionary lay-out. It has applied advanced printing technology to be able to print with greener, water-based ink and higher quality paper.


The 2002 circulation of De Morgen was 68,359 copies.[8] Its market share in the same year was 5.4%.[8] The circulation of De Morgen was 57,248 copies in 2008.[9] During the first quarter of 2009 the paper had a circulation of 76,439 copies.[10] Its total circulation was 58,496 copies in 2009.[9] It was 55,973 copies in 2010 and 55,936 copies in 2011.[9]


  1. "Kranten in de Klas: De Morgen". Krantenindeklas. Retrieved 16 January 2012.
  2. 1 2 "Media Landscape Media Claims" (PDF). European Social Survey. May 2014. Retrieved 12 January 2015.
  3. "European News Resources". NYU Libraries. Retrieved 24 January 2015.
  4. Pieter Maeseele (2011). "On news media and democratic debate: Framing agricultural biotechnology in Northern Belgium" (PDF). The International Communication Gazette. 73 (1-2). Retrieved 30 January 2015.
  5. "Communicating Europe Manual: Belgium" (PDF). European Stability Initiative. July 2010. Retrieved 1 May 2015.
  6. Koen Panis et. al. (2014). "Does Media Cross-Ownership Translate into Cross-Promotion?". Journalism Studies. doi:10.1080/1461670X.2014.953780. Retrieved 12 December 2014.
  7. De Groene Amsterdammer (subscription needed)
  8. 1 2 David Ward (2004). "A Mapping Study of Media Concentration and Ownership in Ten European Countries" (PDF). Dutch Media Authority. Retrieved 12 August 2014.
  9. 1 2 3 "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 3 December 2014.
  10. Jonas Lefevere; Regis Dandoy (2011). "Candidate Choice in Political Advertising: What Determines Who Gets Attention?" (PDF). World Political Science Review. 7 (1). Retrieved 31 March 2015.
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