Cramer-Krasselt

Cramer-Krasselt
Industry Marketing communications
Founded 1898
Founder Fred Cramer
William Krasselt
Headquarters Chicago[1], United States
Website www.c-k.com

Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Panera Bread and Careerbuilder.com.[2]

Formation and overview

The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2012. Other offices in New York, Milwaukee and Phoenix[1]

Other clients include Patron Tequila, Spice Islands, Vitamix, Heinz, Bombardier Recreational Products (including Sea-Doo and Ski-Doo brands), Edward Jones, Johnsonville Sausage, and TransUnion's TrueCredit.com. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3] In 2013, they declined to continue to represent Burlington Coat Factory. [4]

Cramer-Krasselt received 18 ADDY Awards in 2014. Award winning works included: Arizona Science Center, Phoenix Coyotes, MGM Grand, and Valley Toyota Dealers. [5]

Cramer-Krasselt's Milwaukee office are the current champions of the local AdWorkers Softball League. They have won the league for three years in a row. They are managed by Marc Bennett.

References

  1. 1 2 Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal, bizjournals.com, retrieved October 30, 2012
  2. ↑ http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299
  3. ↑ http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621
  4. ↑ http://www.mediabistro.com/agencyspy/heres-the-latest-on-c-k-burlington-relationship_b45804
  5. ↑ Gossie, Michael. "Cramer-Krasselt Dominates 2014 ADDY Awards" Retrieved June 21, 2016 from http://azbigmedia.com/ab/cramerkrasselt-dominates-2014-addy-awards

External links

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