Citysearch

Citysearch
Subsidiary
Industry Internet Local Search,
Advertising
Founded La Crescenta, California, U.S. (1995)
Headquarters 8833 W. Sunset Blvd., West Hollywood, California, U.S.
Area served
United States
Key people
President
Products Citysearch.com,
Pay For Performance Advertising
Parent IAC
Website citysearch.com

Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local city guides will find contact information, maps, driving directions, editorial, and user reviews for the businesses listed. Citysearch is headquartered in West Hollywood, California and is an owned and operated web site of CityGrid Media, which is an operating business of IAC (NASDAQ: IACI).[1][2] The original office was in Pasadena, California.

Citysearch was founded in September 1995 by Jeffrey Brewer, Caskey Dickson, Brad Haaugard, Taylor Wescoatt, and Tamar Halpern. Charles Conn was then recruited to lead the new company. The idea, initiative, and seed capital came initially from Bill Gross.

In August 1998, Citysearch merged with Ticketmaster Online.[3] In July 1999, Citysearch acquired the competing Sidewalk.com website from Microsoft,[4] and merged the two sites together. In December 1999, Ticketmaster-CitySearch received a $40 million investment from USA Networks, Inc., then controlled by Barry Diller.[5] In 2007, another competitor, Insider Pages was acquired.[6]

In June 2010, Citysearch LLC rebranded as CityGrid Media. The flagship product of CityGrid Media is CityGrid, a content and ad network for local. CityGrid Media also owns and operates leading local consumer properties which include Citysearch, Insider Pages, and Urbanspoon.[7]

While many local search sites mushroomed in the 21st Century, Citysearch's biggest competition comes from the fast-growing Yelp, Inc. In the late 2000's, Yelp was growing at 80% while Citysearch growth remained flat.[8] Local search engines from Bing, Google and Yahoo are also widely used alternatives to finding local businesses on the internet.

Best of Citysearch

Best of Citysearch is a feature that gives locals an opportunity to vote for their favorite businesses in popular categories such as Restaurants, Nightlife, Hotels and Services. Citysearch opens up its annual polls with nominations from editors. Throughout the voting period visitors to the site cast votes for their favorite local business. After the polls close, the top ten businesses in each category are revealed to their cities.

Criticism

Top Citysearch Sites

References

  1. "Citysearch". CrunchBase.
  2. "CityGrid Media". CrunchBase.
  3. "IPO Daily Report: CitySearch to merge with Ticketmaster Online 8-13-98". MarketWatch. Retrieved 20 September 2016.
  4. "Microsoft Sells Off Sidewalk Sites to Rival CitySearch". BNET. 1999-07-20. Retrieved 2008-07-03.
  5. "Ticketmaster Online-CitySearch Receives $40 Million Investment From USA Networks, Inc.". PRNewswire. Retrieved 20 September 2016.
  6. "Troubled Insider Pages Acquired By CitySearch". TechCrunch. 2007-03-01. Retrieved 2008-07-03.
  7. "Citysearch Recasts Itself As CityGrid Media". TechCrunch. 2010-06-02. Retrieved 2010-06-02.
  8. Schonfeld, Erick (Sep 2, 2009). "Yelp Is Growing 80 Percent A Year, While Citysearch Remains Flat". TechCrunch. Retrieved 2 May 2014.
  9. "Normalize Citysearch Rankings With Greasemonkey". DeWitt Clinton. 2005-10-05. Retrieved 2008-07-03.
  10. Citysearch Terms of Use
  11. Search Engine Watch, Nov 29, 2007

External links

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