Charming Charlie

Charming Charlie is a women’s contemporary jewelry and accessories retailer. Launched in 2004 by Founder and Chief Executive Officer, Charlie Chanaratsopon, the brand is known for merchandising its assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear, and more, ranging in price from $5 to $150 for select limited edition items.^[1]

The company has over $500M in sales and has more than 350 global retail stores across the United States, Canada, and the Middle East.^[2]

New York City flagship store

In June 2015, the company opened its New York City flagship store situated at 445 Fifth Avenue.^[3] The 16,000-square-foot store features three floors, two of which are allocated to retail space, with the third housing the brand’s press office.

The New York City flagship store offers the full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, select footwear and apparel, a special occasion collection, and more. It also features a curated display of product that is unique to the store.^[2]

The interior space resembles the label’s 350 existing stores, with additional decorative touches unique to the new location. “It has the heritage of all of our stores, but it also has pieces of art curated for this location,” Chanaratsopon said.^[4]

Awards

In 2013, Charming Charlie was awarded with The Accessories Council's "Specialty Retailer" ACE Award, ranked number 745 on Inc. Magazine's annual list of "Top 5,000 Fastest Growing Businesses," and was featured on Forbes Magazine's "Ones to Watch" list. Prior to that, in 2010, Charming Charlie received the "Hot Retailer of the Year" award from the International Council of Shopping Centers (ICSC) and the "Marketer of the Year" award in the Retail Category from the American Marketing Association (AMA). Within the same year, Charlie was honored with Ernest & Young's "Entrepreneur of the Year" award in the Retail Category.^[2]

References