Business Insider
Type of site
Online newspaper
Available in English
Owner Axel Springer SE
Created by Kevin P. Ryan
Editor Henry Blodget
Alexa rank Negative increase 269 (January 2016)[1]
Commercial Yes
Launched February 2009 (2009-02) in New York
Current status Active

Business Insider is a German owned American news website that also operates international editions in Australia, India, Malaysia, Indonesia, Singapore, China,Italy and the UK. It also operates a local language German[2] and Polish[3] news site.


Business Insider launched in February 2009 and is based in New York City. Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman and Henry Blodget,[4] it is the overarching brand that includes Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008).[5] The site provides and analyzes business news, and aggregates top news stories from around the web. In 2011, the online newsroom employed a staff of 50, and the site reported a profit for the first time ever in the 4th quarter of 2010.[6] In June 2012, it had 5.4 million unique visitors.[7] It now averages around 70 million unique visitors, monthly.

Business Insider also hosts industry conferences, such as IGNITION,[8] which explores the emerging business models of digital media. In January 2015, Business Insider launched BI Intelligence,[9] a subscription-based research service that provides data and analysis on the mobile, payments, eCommerce, social, and digital media industries. The site each year publishes editorial franchises such as the "Digital 100: The World's Most Valuable Private Tech Companies".[10]


On 29 September 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider, Inc. for a reported $343 million (€306 million).[4][11] After the purchase Axel Springer SE will hold a stake of approximately 97%, and Jeff Bezos' personal investment company will hold the remaining shares.

Tech Insider

In July 2015, Business Insider launched the standalone technology website Tech Insider, with a staff of 40 people working primarily from the company's existing New York headquarters, but separately from the main Business Insider newsroom.[12]

Markets Insider

In October 2016, Business Insider launched Markets Insider, a globally-focused markets data and news service based on Yahoo Finance. Data is provided by Germany-based finance portal, another Axel Springer holding.[13]


The site editors include CEO and Editor-In-Chief Henry Blodget is a Yale history graduate who had worked on Wall Street until he was charged with securities fraud in 2003.[14] Deputy editor Nicholas Carlson worked at and Gawker Media's Silicon Valley gossip blog, Valleywag. Senior editor Jim Edwards was managing editor at Adweek.


Business Insider was named to the Inc. 500 in 2012. The Clusterstock section appeared in the TIME article "Best 25 Financial Blogs" (January 22, 2009),[15] and the Silicon Alley Insider section in the PC Magazine article "Our Favorite Blogs 2009".[16] Business Insider was an official Webby honoree for Best Business blog in 2009.[17] The New York Times reported in January 2014 that Business Insider's web traffic was comparable to that of The Wall Street Journal.[18]

The website has been criticized for clickbait-style headlines.[19][20][21] In 2013, The New Yorker criticized the website for prioritizing publishing speed over accuracy.[22]


  1. " Site Info". Alexa Internet. Retrieved 2016-01-27.
  2. "Business Insider Germany launches". Axel Springer. 2015-11-04. Retrieved 2016-11-18.
  3. "Business Insider Launches in Poland". Axel Springer. 2015-05-11. Retrieved 2016-11-18.
  4. 1 2 "Leading Digital Publisher Axel Springer Acquires Business Insider". 29 September 2015. Retrieved 29 September 2015.
  5. "Welcome To Business Insider". Business Insider. 2013-04-23. Retrieved 2016-11-18.
  6. "Business Insider Turns A$2,127 Profit On $4.8 Million in Revenue". TechCrunch. March 7, 2011.
  7. Hagey, Keach (July 29, 2012). "Henry Blodget's Second Act". The Wall Street Journal. Retrieved 2015-11-09.
  8. "IGNITION 2012". Business Insider.
  9. "BI Intelligence". Business Insider.
  10. "Digital 100: The World's Most Valuable Private Tech Companies". Business Insuder. November 2012.
  11. "US-Nachrichtenseite: Springer kauft "Business Insider" für 300 Millionen Euro" (in German). Retrieved 29 September 2015.
  12. "Business Insider Broadens Ambitions With New Tech Site". The Wall Street Journal. 27 July 2015.
  13. Alpert, Lukas. "Business Insider Launches Markets Data Site". Wall Street Journal. Retrieved 2016-11-18.
  14. "Factual allegations as submitted by SEC". SEC.
  15. McIntyre, Douglas A.; Allen, Ashley C. (January 22, 2009). "Best 25 Financial Blogs". TIME. New York. Retrieved June 1, 2010.
  16. "Our Favorite Blogs 2009". PC Magazine. New York. November 23, 2009. Retrieved June 1, 2010.
  17. "Blog-Business: Official Honoree". Webby Awards.
  18. Carr, David (January 26, 2014). "Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself". The New York Times. Archived from the original on February 16, 2015. Retrieved December 26, 2014.
  19. Hagey, Keach (29 July 2012). "Henry Blodget's Second Act". Wall Street Journal. Retrieved 2015-08-13.
  20. Ha, Anthony (May 22, 2012). "Business Insider's Henry Blodget Defends Linkbait, Slideshows, And Aggregation". Tech Crunch. AOL. Retrieved January 23, 2016.
  21. Bershidsky, Leonid (September 29, 2015). "Can Business Insider Make Money?". Bloomberg View. Retrieved January 23, 2016.
  22. Auletta, Ken (April 8, 2013). "Business Outsider". The New Yorker. Condé Nast. Retrieved January 23, 2016.

External links

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