Bernina International

Bernina International AG

Type	Aktiengesellschaft
Founded	1893
Headquarters	Steckborn, Switzerland
Key people	Hanspeter Ueltschi (Owner and Chairman of the Board of Directors) Claude Dreyer (CEO)
Products	Bernina sewing machines, Textile machines
Net income	CHF 198 Million (Consolidated net turnover 2008, of which 65.2% USA, 24.1% Europe, 10.7% other countries)
Number of employees	1097 (Annual average for 2008, of which approx. 320 in Steckborn)
Website	www.bernina.com

Bernina International AG is an international manufacturer of sewing and embroidery systems. The company was founded in 1893 in Steckborn, Switzerland. The origins of the company lie in the invention of the hemstitch sewing machine by Karl Friedrich Gegauf in 1893. Currently, the company's products include sewing machines, embroidery machines, serger/overlocker machines, and computer software for embroidery design.

Company

Company Profile

Bernina International AG is a privately owned company which develops, manufactures and sells goods and services for the textile market, primarily household sewing-related products in the fields of embroidery, quilting, home textiles, garment sewing and crafting.

Target group

Primarily creative hobby sewers, but also designers implement their creative ideas with Bernina sewing and embroidery systems.

Sales

Bernina International AG supplies 80 markets worldwide via business-to-business connections. Accordingly, there is a strong international network of independent dealers and no direct company-to-customer sales. Bernina products are sold in multi-brand stores as well as in mono-brand stores—the latter, which are devoted exclusively to the sale of the 300-or-so products manufactured mainly in Switzerland by the Bernina Textile Group.

Production sites

The Bernina factories are located in Steckborn, Switzerland, as well as in Lamphun, Thailand.

Subsidiaries

The Bernina Textile Group is a group of 15 companies doing business in 80 countries. Subsidiaries are established in Australia, Austria, Belgium, Germany, Japan, the Netherlands, New Zealand, Switzerland and the United States. The subsidiary Benartex, headquartered in the US, sells printed textiles, and quilting fabrics in particular. OESD, another subsidiary, develops and sells embroidery designs on their website EmbroideryOnline.com

Embroidery software

Bernina offers embroidery design editing and full digitizing software branded under its own name and written by industrial digitizing software manufacturer Wilcom International Pty Ltd.^[1]

References

↑ Bernina (2009), "Product Brochure", p. 4

External links

Wikimedia Commons has media related to Bernina (company).

Sewing

Techniques	Basting Cut Darning Ease Embellishment Fabric tube turning Floating canvas Gather Godet Gusset Heirloom sewing Shirring

Stitches	List of sewing stitches Backstitch Bar tack Blanket Blind stitch Buttonhole Catch stitch Chain stitch Cross-stitch Embroidery stitch Hemstitch Lockstitch Overlock Pad stitch Pick stitch Rantering Running Sashiko Stoating Tack Topstitch Zigzag

Seams	Felled seam Seam allowance Style line

Notions Trims	Bias tape Collar stays Elastic Grommet / Eyelet Interfacing Passementerie Piping Ruffle Rickrack Self-fabric Soutache Trim Twill tape Wrights

Closures	Buckle Button Buttonhole Frog Hook-and-eye Hook and loop fastener Shank Snap Zipper

Materials	Bias Yarn / Thread Selvage Textiles / Fabrics

Tools	Bobbin Dress form Needle threader Pattern notcher Pin Pincushion Pinking shears Scissors Seam ripper Sewing needle Stitching awl Tailor's ham Tape measure Thimble Tracing paper Tracing wheel

Trades Suppliers	Cloth merchant Draper Dressmaker Haberdasher Mercer Sewing occupations Tailor

Sewing machine manufacturers	Barthélemy Thimonnier Bernina Brother Industries Elias Howe Elna Feiyue Frister & Rossmann Janome Jones Sewing Machine Company Juki Merrow New Home Pfaff Sewmor Singer Tapemaster Viking / Husqvarna White

Pattern Manufacturers	Butterick Burda Clothkits McCall's Simplicity

Glossary of sewing terms

This article is issued from Wikipedia - version of the 7/19/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.