Bengt Baron

Bengt Baron
Personal information
Full name Bengt Baron
Nickname(s) Barre
Nationality  Sweden
Born (1962-03-06) 6 March 1962
Finspång, Östergötland
Height 6'4" (193 cm)
Weight 183 lb (83 kg)
Sport Swimming
Strokes backstroke, butterfly
College team University of California

Bengt Baron (born 6 March 1962) is a business leader and former backstroke swimmer from Sweden.

Baron won the 100 m backstroke at the 1980 Summer Olympics in Moscow, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics in Los Angeles, California. An undergraduate student from the University of California, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles.

After his career as swimmer, Baron attended the Haas School of Business at the University of California, Berkeley, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company in their Stockholm office, after which he joined numerous consumer companies, including Coca-Cola, AB Frionor (a Norwegian frozen seafood company), and Kodak. From 2001–2004, Baron was CEO and President of Absolut Vodka, CEO and president of its parent company V&S Group 2004–2008, then CEO for Leaf 2009–2012 and after Leaf's merger with Cloetta he was CEO of the new Cloetta from 2012. He announced in 2015 that he was going to leave Cloetta.[1]

He was previously married to Agneta Mårtensson, the couple has two daughters. He now lives with another woman.

Personal bests

Long course (50 m)

Event Time Date Meet Location Ref
100 m backstroke 56.53 21 Jul 1980 Olympic Games Moscow, Soviet Union
200 m backstroke 2:04.40 18 Aug 1979 - Landskrona, Sweden
100 m butterfly 54.47 11 Apr 1980 World Championships Guayaquil, Ecuador
Legend: WRWorld record; EREuropean record; NRSwedish record;
Records not set in finals: h – heat; sf – semifinal; r – relay 1st leg; rh – relay heat 1st leg; b – B final; – en route to final mark; tt – time trial



  1. Aktiespararen no. 5/2015, ISSN 0345-049X
Sporting positions
Preceded by
Per Holmertz
Swedish National LC Champion
Men's 50 m freestyle

Succeeded by
Per Johansson

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