BMW Brilliance

BMW Brilliance Automotive Ltd.
Private joint venture
Industry Automotive
Founded 2003 (2003)
Headquarters Shenyang, Liaoning, China
Area served
Key people
Olaf Kastner (Chief Executive Officer and President)
Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1]
Products Automobiles
Owner BMW (50%)
Brilliance Auto (40.5%)
Shenyang municipal government (9.5%)
Number of employees
approx. 3,900
Divisions Zinoro

BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.

The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1, is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.


On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[2][3] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[3] The first Chinese-made BMW, a BMW 325, was sold in October 2003.[4]

In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China.[5] Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units.[6] Production at the plant began in May 2012.[7]

In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.[8]


BMW Brilliance currently produces the following vehicles:[9]

BMW vehicles

ZINORO vehicles

ZINORO (之诺) is a vehicle brand under BMW Brilliance, specialized in electric vehicles.


Calendar year Total sales (vehicles produced in China)
2006 22,500[10]
2007 30,600[10]
2009 44,888[11]
2011 108,189[12]


  1. "Company Overview of BMW Brilliance Automotive Ltd.". Bloomberg Businessweek. Retrieved 7 October 2012.
  2. "BMW to manufacture cars in China". The Economic Times. 28 March 2003. Retrieved 7 October 2012.
  3. 1 2 "BMW signs China deal". BBC News. 27 March 2003. Retrieved 7 October 2012.
  4. "First locally-built BMWs on sale this weekend - report". Just Auto. 16 October 2003. Retrieved 7 October 2012.
  5. "BMW, Brilliance Auto to build second China plant". Reuters. 20 April 2009. Retrieved 7 October 2012.
  6. "BMW-Brilliance starts building second plant". Gasgoo. 3 June 2010. Retrieved 7 October 2012.
  7. "2012 milestones, next year's mission for BMW Brilliance". China Daily. 31 December 2012. Retrieved 24 February 2013.
  8. "BMW Brilliance to begin production of 5 series electric hybrid". Gasgoo. 24 January 2011. Retrieved 7 October 2012.
  9. "Foreign Brands". China Auto Web. Retrieved 24 February 2013.
  10. 1 2 "BMW Brilliance sales rise by 36 per cent in China". The Economic Times. 27 January 2008. Retrieved 24 February 2013.
  11. "Brilliance sells 22,000 BMW cars in Jan-Apr, up 77.3%". Gasgoo. 28 May 2010. Retrieved 24 February 2013.
  12. "Brilliance Auto's net profit grows over 24% in 2011, thanks to increase in BMW sales". Gasgoo. 30 March 2012. Retrieved 24 February 2013.

External links

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