Audi RSQ

Audi RSQ
Overview
Manufacturer Audi AG
Designer Julian Hönig (Senior Exterieur Designer Audi AG)[1]
Body and chassis
Class Concept car, movie product placement
Body style 2-door coupé, Glass fibre construction
Powertrain
Engine 5.4 litre V10

The Audi RSQ is a mid-engined concept car developed by Audi AG for use as a product placement in the 2004 sci-fi film I, Robot. It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.

This sports coupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that in order for the car to be successful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille," the company's trademark overlapping four rings, and the Multi Media Interface (MMI) driver-to-car control system.[1]

The RSQ also includes special features suggested by film director Alex Proyas.[2] The car uses spheres instead of conventional wheels.[3] Its two reverse butterfly doors are hinged to the C-posts of the body.[1]

Although this kind of collaboration was a first for Audi, a similar project was developed by Lexus for use in the 2002 film Minority Report.[4]

See also

References

  1. 1 2 3 "The Making of the Audi RSQ for the Epic Movie Event "I, ROBOT"". Press release. Audi. 2004-04-07. Archived from the original on 5 January 2008. Retrieved 2007-12-30.
  2. ↑ "Automobiles and their placement in movies: Good for the image? news". Brand Dossier. domain-b.com. 2007-12-28. Archived from the original on 29 December 2007. Retrieved 2007-12-30.
  3. ↑
  4. ↑ "I, Robot: U, Audi". IGN Cars. IGN Entertainment. 2004-07-09. Archived from the original on 5 January 2008. Retrieved 2007-12-30.

External links

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