R. G. Chandramogan
|R. G. Chandramogan|
|Born||Thiruthangal, Tamil Nadu, India|
|Occupation||Founder of Hatsun Agro Product Limited|
|Net worth||US$1.1 billion (2010)|
|Children||C. Sathyan, son and Deviga, daughter|
R. G. Chandramogan is the chairman and managing director of Hatsun Agro Product Ltd, which is the manufacturer of branded milk and ice cream and the largest private dairy in India. Arun Ice Creams, a popular ice cream brand in south India is owned by Hatsun Agro. Hatsun group is also producing Arokya and Gomatha, two popular milk brands in Tamil Nadu. The company is expected to cross 3000 crore rupees turnover in year 2009. He is one of the first generation of entrepreneurs from Sivakasi. He is one among the 41 Indian Billionaires.
Chandramogan was born in Thiruthangal in Sivakasi to a Nadar family. He discontinued his education early on to support his family. His family sold some property for 13,000 rupees with which he started RG Chandramogan & Co in 1970. In 1986, RG Chandramogan & Co the firm was established as ‘Hatsun Agro Products Ltd’. His son C. Sathyan has been named executive director of Hatson Agro since 2002. In an interview with Sify, He said he likes playing badminton and has won veteran's championship for two years. He also enjoys reading books.
Arokya and Gomatha
Arokya and Gomatha are two milk product lines of Hatsun Agro selling liquid milk to markets in Tamil Nadu, Karnataka, Andhra Pradesh and Goa. In 2003, it procured and marketed over 6.25 lakh (625,000) litres milk per day out of which over 1.55 lakh (155,000) litres was sold in Chennai. The company has dairy units located in Kancheepuram, Salem and Madurai for markets in Tamil Nadu and Belgaum for markets in northern Karnataka and Goa. The company procured and marketed about 1.40 lakh (140,000) litres milk in its Belgaum unit in 2003. The company sells more than 1 million liters of milk every day.
Arun Ice Creams
Arun Ice creams is a popular ice cream brand in South India. Arun has over 1000 exclusive parlours. Of the 1,000 outlets, 670 are in Tamil Nadu, 148 in Karnataka and the rest in Kerala and Andhra Pradesh. It has over 70 flavours and combinations. Among these, many of them are India's first and trendsetters in their category such as the Color Magic, an ice cream that changes colors. Hatsun has set up a 3000 liters per day ice cream plant in Seychelles in May 2008 and was setting up another plant in Fiji in the end of year 2009. It also has ice cream plant in Brunei.
- "Treat animal husbandry on par with farming". The Hindu Business Line. 18 February 2007.
- "Arun Ice Creams to launch new outlets". The Hindu Business Line. 25 January 2007.
- "Hatsun completing expansion by March". The Hindu Business Line. 7 January 2009.
- "Interview with R. G. Chandramogan". Sify.
- "Empowering India's dairy sector". Business Today. 10 February 2009.
- "A Season For Succession". Business Today. 14 April 2002.
- "Hatsun Agro sets new trend for pvt dairies — Introduces fortnightly, monthly milk cards". The Hindu Business Line. 17 May 2003.
- "After Seychelles and Brunei, Hatsun setting up ice-cream unit in Fiji.". The Hindu Business Line. 20 May 2008.