Double Rainbow (ice cream)
| Subsidiary | |
| Industry | Foods |
| Founded | 1976 |
| Headquarters | San Francisco, California, United States |
| Website | www.doublerainbow.com |
Double Rainbow is a brand of premium ice cream, sorbet, and soy-based 'ice cream' based in San Francisco, California. The company has franchises across the United States and also sells quart and half-gallon products through chains such as Trader Joe's. All of their ice creams are certified Kosher by the Orthodox Union.[1]
History
Double Rainbow was founded in 1976 by Michael Sachar and Steve Fink, two friends from Brooklyn who moved to San Francisco and opened an ice cream parlor on Castro Street. They sold Haagen-Dazs ice cream until Haagen-Dazs demanded they stop; they then developed their own brand of ice cream, which became locally popular and then saw increasing success after they won a 1982 ice cream contest in Philadelphia. The chain expanded to Southern California in 1985.[2] In the late 1980s the company pursued legal action against Haagen-Dazs in an unsuccessful effort to end Haagen-Dazs's distributor exclusivity requirements.[3][4][5]
References
- ↑ Ice Cream | Double Rainbow
- ↑ Nancy Rivera, "Double Rainbow Heads for L.A.", Los Angeles Times, February 17, 1985.
- ↑ "Small Ice Cream Firm Says Haagen-dazs Trying To Freeze It Out", Associated Press in Deseret News, November 25, 1985.
- ↑ Martha Groves, "Court Ruling Fails to Melt Double Rainbow's Resolve", Los Angeles Times, March 7, 1990.
- ↑ Candy Sagon, "Frozen Out; How a Pint-Sized Company Learned a Giant Lesson", The Washington Post, May 3, 1995 – via HighBeam Research (subscription required) .